Lead Technical SEM Manager

About The Company

At Scribd Inc. (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products:
Everand, Scribd, Slideshare, and Fable.

This posting reflects an approved, open position within the organization.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection.

For this reason, occasional in-person attendance is required for all Scribd Inc. employees, regardless of their location.

So what are we looking for in new team members? We hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance toward long-term goals. At Scribd Inc., we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also an acronym that outlines the standards we hold ourselves and each other to.

Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, achieve Results within their job responsibilities, contribute Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude.

This role is on the Performance Marketing team and focuses on , our brand offering access to 200M+ documents on virtually any topic. Sitting at the intersection of product, data, and paid media, you’ll own the technical foundation that allows us to build scalable, automated performance marketing systems for our ad platforms. This role will focus on SEM initially but can expand to other channels as the program matures.

You have experience building in-house performance marketing systems where scale, automation, and data quality were central to success. You’re excited about designing and experimenting around systems, not just running campaigns, and are comfortable partnering closely with product, data, and engineering teams to build technical solutions that drive business goals.

• Own paid media content feed infrastructure, designing, experimenting, and maintaining pipelines that translate ’s content catalog into ad platform inputs
• Ensure accuracy, safety, and quality of eligible content across DSA, PMax and other feed-based campaigns
• Organize content for ad platform ingestion, including grouping documents and categories to improve efficiency, budget management, and bidding strategies
• Define and maintain automation guardrails, including inclusion and exclusion logic of our 300M+ documents, balancing scale and risk
• Run SEM campaigns hands on initially to validate feed logic, evaluate infrastructure, and long term partner with the SEM channel manager on strategy and roadmap
• Be the primary liaison between product/content teams and channel managers, translating product priorities into performance/campaign implications and relaying performance back to cross functional teams
• Build systems for monitoring feed health and coverage as content library grows and evolves
• Design and lead experimentation at the feed/system level

• 7+ years (with 3+ years in-house) of experience in performance marketing, growth, or marketing ops/engineering with strong track record of owning and scaling paid acquisition programs
• Demonstrated success managing complex, feed-based SEM campaigns at scale, including campaign architecture, expansion, and query to content or landing page coverage strategy
• Fluency in feed-based or catalog driven ads systems with…