Marketing Manager

Integrated Resources, Inc., is led by a seasoned team with combined decades in the industry. We deliver strategic workforce solutions that help you manage your talent and business more efficiently and effectively. Since launching in 1996, IRI has attracted, assembled and retained key employees who are experts in their fields. This has helped us expand into new sectors and steadily grow.

eCommerce Retail Manager Role– Job Description

The Global Ecommerce - Retail position is focused on overseeing the development & implementation of eCommerce growth strategies that support Client Vision’s global B2B2C business (hybrid and bricks & clicks eRetailers). The individual will manage day to-day eCommerce projects from inception through launch to ensure deadline and goals have been successfully met. This role will partner closely with Regional eCommerce leads and Local Account Managers to meet and exceed eRetail customer business objectives and CLIENT commercial objectives.

The incumbent will work cross-functionally to help develop and execute promotions, content, advertising and contact strategies and to drive new customers & maximize the contribution per customer over the customer lifecycle. The ideal candidate will demonstrate a high level of both strategic and tactical thinking.

Responsibilities include:

• Partner closely and align with local and regional teams and eRetailers to advance their eChannel strategies aligned to CLIENT goals;
  Maintain superior relationships with customer partners at all levels within the organization.
• In close collaboration with global, regional and local Sales, Marketing, and Customer Strategy, execute programs to drive the B2B2C business;
  Establish and determine key objectives for improvements for B2B2C programs; ensure programs are properly planned and completed in a timely fashion. Provide digital commercial thought leadership and consultation to cross-functional teams in order to build best-in-class eChannel sales strategies.
• Work with regional and local teams to brainstorm, concept, scope, prioritize and manage online B2B2C projects.
• Develop and manage plans for distribution expansion either to new eRetailers or driving extended online assortments.
• Responsible for maintaining best-in-class customer experiences across B2B2C sites. Ensure best practice and user centered design when working with Sales and eRetailers to build new campaigns and add new features.
• Work collaboratively on eRetailer projects to drive customer and acquisition traffic and conversion to meet and exceed budgeted goals for e-retailer sites. This includes Search Engine Optimization (SEO), content, navigation, assortment, affiliates, email, marketplace, social media, and all appropriate, cost effective vehicles to drive on-line revenue growth and profitability as it relates to that eRetailer.
• Partner strategically and actively with Analytics to leverage trends and real time market information and develop programs to drive profitable growth among eRetail accounts; monitor the success over time.
• In collaboration with local and regional teams, lead frequent evaluations of the retailer sites to ensure the optimal customer experience, including regular competitive analysis of direct competitors and relevant non-competitors.
• Act as Subject Matter Expert for B2B2C projects providing best practice leadership and direction for online user experience.
• Monitor industry benchmarks and trends in customer and consumer behavior & technology. Provide POVs on existing and emerging eRetail trends, benchmarks and tactics to help evaluate eChannel opportunities available.
• Participate as a leader in the eCommerce ecosystem at CLIENT;
  Connect across Global to share best practices and key learnings.

Desired Skills and Experience

• Understanding of eCommerce concepts and principles (business and technology), including B2B, B2B2C and B2C.
• Understanding of eCommerce principles, strategies and tactics including:
  Search, Content, Assortment, Navigation, Reviews, Merchandising and Media.
• Comprehensive understanding of the digital ecosystem and how eCommerce, web, mobile, social, search and channels work together to optimize…