GoTo Market - Business Project Manager

Locations:
Jacksonville, FL, United States

Job Summary: The key functions of Group Go-to-Market is to communicate, market and train internal and external stakeholders, enabling sales and retention of Group segment business in the market. This role serves as Subject Matter Expert for Group go-to-market priorities, influencing and aiding functional business partners to drive go-to-market goals, engagement, and business financial results. Serves as a lead on projects and go-to-market launch initiatives by developing project plans, monitoring project status, and identifying risks and issues that impact quality, timelines, and cost.

Assists other team members by reviewing work, providing training, technical guidance, and collateral management support. Researches and develops consultative analysis, insights, reports, and tools primarily around go-to-market campaign results, and supports technical requirements for use in developing go executing go-to-market plans. Accountable for identifying and quantifying key drivers for organizational effectiveness and readiness to execute go-to-market strategies and plans, identifying issues and risks, investigating areas of opportunity, evaluating effectiveness and analytics, technical and communication skills as well as deep, broad understanding of the business to summarize key findings.

• The essential functions listed represent the major duties of this role, additional duties may be assigned.
• Group Go-to-M
• Demonstrate in-depth knowledge of Florida Blue group segments, platform offerings and differentiators for fully insured and self‑insured health business, internal and external audience behavior, Florida health insurance market, competitor insights, internal capabilities and processes and external channels, to effectively execute Group go-to-market projects/launches.
• Responsible for leading work teams consisting of group segment team members and business partners (Marketing, Communications, Sales, Actuarial, Legal, Compliance, Service, Pharmacy, Network, Care, Finance, IT, Product Design, Product Management, WebTPA) to ensure sales and segment priorities are championed and delivered throughout the project/launch life‑cycle.
• Manages go-to-market projects through Initiating, Planning, Executing, Monitoring and Controlling, and Closing project phases as applicable to the project, utilizing defined project management standards.
• Closely tracking timelines and communicating to leadership any potential barriers to meeting target dates.
• Manage process of collateral production for new and reviewed items and ensure Sales Toolkits are up to date and accurate.
• Providing status reports to leadership on time and with high quality and completeness.
• Ensuring go-to-market, sales and segment requirements are clearly communicated and documented in project requirement and design documentation, and that the requirements are well understood and agreed to by segment, sales and business partners.
• Monitoring Planning, Build, Design, Test, and Implementation to ensure requirements are delivered as designed, and escalating any risks to leadership.
• Identifying risks to timelines, quality, or cost and escalating to leadership as appropriate.
• Maintaining issue logs and ensuring all issues identified are resolved to go-to-market standards.
• Reviewing planning, requirements, design, and testing documentation for adherence to segment goals and objectives.
• Participating in user and usability testing to facilitate optimal end user experience that reduces admin costs.
• Supports implementation activities to ensure sales and segment goals are achieved.
• Resolves issues to effectively achieve business objectives within time, quality, cost and compliance requirements.
• Provides support throughout the project life-cycle for new or ongoing go-to-market initiatives.
• Develops processes and performance metrics to assess and report out on project outcomes.
• Cross Functional Coordination/Collaboration
• Supports the design and development of go-to-market plans to support complex tools, systems, processes, programs, health benefit plans, etc. that directly impact meeting segment objectives.
• Develop and maintain cross functional business partner relationships to develop, implement and support effective operational readiness and go-to-market plans.
• Maintains and develops in-depth knowledge of Group Segments including requirements, tools, channels, programs, products, etc.
• Maintains and develops a working knowledge of applicable State and Federal health rules relevant to serving the Group market.
• Leads, supports or participates in the development and execution of sales training and communications for internal and external audiences.
• Identifies gaps and opportunities leveraging current knowledge to support evolving group go-to-market needs.

6+ years related work experience. Experience Details:
Experience in project management, business analysis, or team management with a minimum of 3 years’…