Media Executive; Asso - Wlbt

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLBT:

WLBT is Mississippi’s flagship television station and the clear #1 local TV and digital media brand in Central Mississippi. As an NBC affiliate, WLBT consistently delivers award‑winning local news coverage, and we keep our viewers safe and informed with the most accurate First Alert Weather team. Located in the state’s largest TV market and capital city, our area features top‑tier museums, multiple universities, and the state’s leading medical facilities, including the renowned University of Mississippi Medical Center.

With Mississippi’s mild climate, outdoor recreation is a way of life, supported by an extensive network of walking, running, and cycling trails throughout the metro. And for quick getaways, Jackson is just a short drive from beautiful Gulf Coast beaches and all the fun you can handle in New Orleans.

Sports fans will feel right at home here. Our DMA includes two SWAC programs, Jackson State and Alcorn State, and fans of SEC athletics are near four powerhouse schools:
Ole Miss, Mississippi State, Alabama, and LSU. Pro sports are close by as well, with Saints and Pelicans action in New Orleans and Grizzlies games in Memphis.

Job Summary/Description:

WLBT has a rare opportunity to work for the #1 TV station in the market. We are seeking a talented Multimedia Executive to represent WLBT. This position is responsible for identifying and reaching new clients in the Jackson and surrounding areas that will best take advantage of our television and digital solutions, and then becomes a marketing consultant to the clients, helping them define and achieve their business objectives.

Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level in the Jackson and surrounding areas. Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities. Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts.

Managing prospects in CRM. Meeting and exceeding sales expectations monthly, quarterly, and annually.

Duties/Responsibilities include (but are not limited to):

What You'll Get:
- A rewarding career at a station that leads the market.
- True work-life balance — because creativity thrives when you do.
- Base salary + performance bonuses that reward your drive.
- Comprehensive benefits package: health, dental, vision, life, and disability.
- Paid vacation and holidays, so you can recharge.
- 401(k) with competitive company match — invest in your future.
- Continuous training and growth opportunities to keep your skills sharp and your ideas fresh.

What You Bring:


- Proven success in strategic, consultative sales — ideally in media or marketing.
- A creative approach to storytelling and business development.
- Excellent communication and presentation skills (you’re persuasive, not pushy).
- Strong organization, time management, and follow-through.
- A results-driven mindset and a team-oriented spirit.

Qualifications/Requirements:

- Strategic, consultative selling experience with proven…