Marketing & Social Content Manager

MVP is seeking a strategic and highly organized Marketing & Social Content Manager to lead social, video, and content execution across Midwest Vision Partners. This role works closely with the Sr. Digital Marketing Manager and Sr. Director of Marketing to plan, coordinate, and manage marketing initiatives across social media, video, digital content, and print channels. The Marketing & Social Content Manager will own social and video content strategy and execution, including content ideation, production coordination, calendar management, asset oversight, and performance tracking.

This role will also manage print and offline marketing workflows, ensuring timelines, vendors, approvals, and brand standards are consistently met.

This position is ideal for a marketer with strong project management skills who can balance strategic leadership with hands-on execution in a collaborative, fast-paced healthcare environment. Agency and healthcare experience is preferred.

Location: Preferred in Michigan, open to candidates in Ohio

• Partner with marketing leadership on social and content strategy, campaign planning, and content ideation aligned with service-line growth and brand priorities
• Own planning and management of the social and video content calendar, ensuring alignment with campaigns, seasonal initiatives, and brand messaging
• Research ophthalmology industry trends, competitive content, and platform best practices
• Develop social and video content concepts that translate clinical topics into engaging, patient-friendly storytelling
• Draft and oversee social media copy and coordinate creative assets with internal and external partners
• Manage end-to-end video production workflows, including briefing, scheduling, on-site coordination, physician guidance, approvals, and final delivery
• Serve as primary point of contact for videographers and creative partners, providing direction on messaging, quality, and brand standards
• Oversee asset management to ensure content is organized, reusable, and accessible across teams
• Monitor and respond to social media comments, messages, and Google reviews using approved language, escalating issues as needed

• Partner with the Sr. Digital Marketing Manager to define and track KPIs for social media, video, digital ads, email campaigns, and broader marketing initiatives
• Analyze performance and provide insights and recommendations to optimize content strategy, formats, and distribution
• Support marketing initiative recaps and leadership presentations with visuals, metrics, and performance insights

• Own and manage print marketing workflow from intake through delivery, including brochures, flyers, posters, direct mail, in-office signage, and event materials
• Coordinate direct mail initiatives, including list management, versioning, timelines, and deployment
• Manage vendors, approvals, timelines, and quality control to ensure accurate, on-time delivery
• Ensure all print materials meet brand guidelines, messaging standards, and compliance requirements
• Prepare and organize print-ready files, confirming specifications, quantities, and distribution details
• Utilize the print portal to manage reorders, approvals, inventory tracking, and version control
• Maintain organized records of artwork, templates, and past orders, identifying opportunities to streamline processes and improve consistency

• 5+ years of marketing experience with focus on social media, video production, content strategy, or digital campaigns
• Proven experience leading content ideation and managing cross-functional production workflows
• Strong understanding of social media platforms (Instagram, Facebook, Linked In, Tik Tok, You Tube) and social scheduling/reporting tools
• Working knowledge of video production workflows, creative processes, and content performance best practices
• Experience with Hub Spot for email marketing, reporting, or campaign coordination strongly preferred
• Experience managing print and offline marketing projects, including timelines, vendors, approvals, and cross-functional coordination
• Familiarity with CMS platforms (e.g., Word Press) and reporting tools
• Excellent written and verbal communication skills
• Strong organizational, project management, and prioritization skills
• Ability to work effectively in a fast-paced, collaborative environment
• Agency and/or healthcare experience preferred

To be successful in this role, you will have the following experience or knowledge:

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of relevant marketing experience, preferably in multi-location, agency, or healthcare settings
• Demonstrated experience managing social media channels, content calendars, and campaign execution
• Strong proficiency in Google Workspace (Sheets, Docs, Slides)
• Hub Spot experience is a plus

Vision is a precious gift. Midwest Vision…