Marketing Director

Intrinsic is a Michigan-based cannabis operator focused on Cultivation, Manufacturing and Processing. We are seeking a results-driven Director of Marketing to lead our brand strategy, product launches, and customer retention initiatives in a highly regulated landscape.

The Director of Marketing will be responsible for the development and execution of all strategic marketing plans to drive market share and brand equity. This role requires a balance of high-level strategic planning and hands-on tactical execution. You will oversee digital strategy, PR, event management, and retail marketing while ensuring 100% compliance with state regulations.

Strategic Planning & Product Marketing

• Product Launches: Develop and lead comprehensive marketing plans for new varieties, hardware, and packaging.
• Market Growth: Execute data-driven strategies to support expansion objectives using customer segmentation and A/B testing.
• Competitive Analysis: Maintain a deep understanding of market trends, competitor tactics, and internal sales data to refine positioning.
• Lifecycle Marketing: Design and manage loyalty programs and retention strategies to increase customer lifetime value.

Digital & Social Media Management

• Omnichannel Strategy: Oversee all digital platforms, ensuring brand consistency and high engagement.
• Influencer & Ambassador Programs: Manage the strategy and ROI of social influencer partnerships and brand ambassador programs.
• Performance Tracking: Measure and report on the effectiveness and ROI of all digital and social media campaigns.

PR & Brand Activations

• Public Relations: Lead the company’s PR strategy and provide direct marketing support to the CEO.
• Events & Promotions: Plan and implement online and in-store promotional activities and consumer-facing events.
• Tactical Execution: Prioritize and manage workflow for specific product varieties and promotional packages.

• Experience: 5+ years of marketing leadership experience.
• Industry Background: Professional experience in Consumer-Packaged Goods (CPG) is required
  . Experience in Cannabis, Alcohol, or Tobacco is highly preferred.
• Education: Bachelor
  20 9s degree in Marketing, Business, or related field (MBA preferred).
• Technical Proficiency: Advanced familiarity with project management and workflow platforms (Asana, Brand Folder, Microsoft Teams).
• Compliance: Demonstrated knowledge of cannabis compliance, advertising restrictions, and customer privacy regulations.

• Regularly required to stand; use hands to finger, handle or feel; reach with hands and arms; talk; hear; use close, distance, color and peripheral vision; ability to adjust focus; depth perception.