Digital Growth Marketing Specialist

We're seeking a strategic and data-driven Digital Growth Marketing Specialist to lead initiatives that drive measurable growth across the customer journey. This role will be instrumental in aligning sales and marketing efforts, optimizing paid media strategy and execution, and ensuring all marketing activities are tied to revenue outcomes through clear KPIs.

About W.S. Darley & Co: Founded in 1908, W.S. Darley & Co. (Darley) remains a family owned and operated business, supplying the highest quality equipment solutions to its military and first responder customers. With origins in the equipment distribution and Midwest manufacturing, Darley offers a family of leading innovative emergency equipment brands and innovative solutions. Darley prides itself on delivering the highest quality solutions and services from its corporate headquarters in Itasca, IL and its' ISO 9001:2015 certified manufacturing operations in Chippewa Falls, WI and Janesville, IA.

Darley also maintains offices is six countries worldwide.

Requirements

Customer Journey Optimization

• Map and analyze the full customer journey to identify friction points and opportunities for improvement.

• Collaborate with cross-functional teams to enhance digital touchpoints and personalize user experiences.

• Implement tools and tactics to improve lead nurturing, conversion rates, and customer retention.

Sales + Marketing Alignment

• Partner with sales leadership to ensure consistent messaging, lead quality, and funnel visibility.

• Develop and maintain dashboards that track MQLs, SQLs, and marketing-sourced revenue.

• Support integrated campaigns that bridge marketing and sales efforts.

Paid Media Strategy & Execution

• Contribute to the strategy and own the execution and performance of paid media campaigns across platforms (Google, Linked In, Meta, etc.).

• Manage campaign budgets, targeting, creative testing, and optimization.

• Analyze campaign performance and deliver actionable insights to improve ROI.

Performance Tracking & Reporting

• Track KPIs that connect marketing activities to revenue growth.

• Build and maintain reporting frameworks and dashboards using tools like Google Analytics, Hub Spot, Salesforce, or Power BI.

• Present findings and recommendations to leadership on a regular basis.

Required Qualifications

• Bachelor's degree in marketing, communications, advertising, or related field.

• 3-5 years of experience in digital marketing, growth marketing, or performance marketing roles.

• Proven success in managing paid media campaigns and optimizing customer journeys.

• Strong analytical skills with experience in marketing attribution and ROI analysis.

• Familiarity with CRM and marketing automation platforms (e.g., Hub Spot, Salesforce, Marketo).

• Proficiency in Google Ads, Meta Ads Manager, Linked In Ads, Google/Microsoft Merchant Center

• Experience in analytics dashboards and reporting.

• Excellent communication and collaboration skills.

Preferred Skills

• Experience in B2B marketing or SaaS environments.

• Google GA4 certification

• Knowledge of A/B testing, conversion rate optimization (CRO), and funnel analytics.

• Comfortable working in a fast-paced, data-driven environment.

Benefits Offered

• PTO
• Paid Holidays
• Tuition Reimbursement
• Health & Wellness Reimbursement
• Medical
• Dental
• Vision
• Life & Disability
• HSA with Darley contribution
• FSA
• 401K/Roth with match and profit sharing
• Darley paid life insurance

AAP/EEO Statement

Darley is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.

Salary Description

$72,000-$75,000