Field Industry Marketing Specialist

Job Description

This position has responsibility for developing and executing industry marketing plans for the North America market. The position will allow for a broad array of responsibilities across many aspects of the marketing mix. The primary objective of this position is to help drive the sales pipeline as well as increase brand awareness within assigned industry segment. The position includes marketing planning and budgeting, campaign/project management, and marketing plan execution.

This position can sit 100% remote within the US.

• Develop, execute and measure a comprehensive marketing plan that ultimately drives awareness, sales leads and pipeline.
• Research new programs and ideas that will drive future success
• Act as the marketing "go to" person for assigned industry/segment and manage activities across all stakeholders.
• Work in conjunction with the Business Development Manager and the Demand Generation Team to create and execute outstanding lead generation programs.
• Provide creative vision and project management skills in creating campaigns to encourage maximum sales activity. Work individually and with a team in creating, scheduling, and planning projects/campaigns.
• Develop campaigns to encourage maximum demand generation activity through marketing and sales tactics.
• Work individually and with marketing/sales teams in creating, scheduling, planning and executing projects/campaigns.
• Work in conjunction with other functional/industry areas to deliver campaigns/activities that drive increased brand awareness and pipeline.
• Project manage one-off campaigns / projects.

• Experience in B2B marketing most specifically in the area of business software applications
• Previous campaign management experience a plus
• 2-3+ years of proven marketing experience.
• Experience in any of the following industries would be a plus (not required):
  Manufacturing, Construction, Energy, Aerospace & Defense, or Field Service Management.
• Ability to quickly become familiar with and communicate concepts regarding enterprise software
• Strong project management skills, along with excellent oral and written communication skills
• Strong PowerPoint creation and editing skills
• Strong organization skills, attention to detail, and creative
• Solid time and project management skills
• Strong business acumen and analytical skills
• Commitment to delivering high-quality work on time
• Enthusiasm and self-motivation
• A self-starter, strong work ethic, with personal initiative and drive
• Ability to work independently without supervision and collaboratively with teams when needed
• Ability to travel as needed; limited travel required

At IFS you will work in a growing, global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments in a collaborative environment together with committed colleagues.

With professionalism and a strong customer focus in everything we do, from R&D to Sales and Consultancy, we are proud to serve world-class customers all over the globe with our leading products.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

• Salary Range: $65,000 to $85,000 plus 10% bonus potential
• Flexible paid time off, including sick and holiday
• Medical, dental, & vision insurance
• 401K with Company contribution
• Flexible spending accounts
• Life insurance and disability benefits
• Tuition assistance
• Community involvement and volunteering events

M/F/Disabled/Vet VEVRAA Federal Contractor. We are a Drug-Free Workplace. Interested candidates should apply at:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer