Digital Marketing & Strategy Manager

Trusted by many of the largest companies globally, Accertify is the leading digital platform assessing risk across the entire customer journey, from Account Monitoring and Payment Risk to Refund Fraud and Dispute Management. Accertify helps maximize revenues and user experience while minimizing loss and customer friction. We offer ultra-fast decision-making and precise control, ensuring our clients are always confident in the driver’s seat and ready to #Move At The Speed Of Right .

Be in the driver’s seat of your career with the industry leader—and build a career you can trust.

We are seeking a Digital Marketing Manager to join our new Revenue Marketing function, which Accertify is building to accelerate growth and drive a modern, high-performing revenue engine. Reporting to the Head of Revenue Marketing, this team partners closely with Content, Portfolio Marketing, Sales, Client Relationships, and Revenue Operations to generate new logos and expand the cross-sell pipeline through data-driven engagement and targeted account-based programs.

The Digital Marketing Manager will drive and capture demand at scale through high-performing digital channels. This role owns the website and inbound ecosystem—search, paid media, lifecycle programs, and conversion optimization—turning broad market interest into qualified leads. Your efforts will help establish a “net fishing engine” for Accertify, focused on revenue growth and key to achieving new logo and cross-sell targets across the Americas, APAC, and EMEA.

Priorities for 2026

• Conduct a comprehensive audit of Search Engine Marketing (SEM) and revamp or optimize Pay-Per-Click (PPC) strategies.
• Initiate display advertising and remarketing campaigns to increase visibility and engagement.
• Implement strategies to de-anonymize and convert a higher percentage of incoming web traffic into identifiable, relevant prospects.

• Website Management & Technical Ownership Own end-to-end management of the website, including coding, content curation, form connectivity, and CRM integrations to ensure performance, scalability, and data integrity.
• Search, Paid Media & Acquisition Strategy Drive organic and paid acquisition through deep expertise in SEO, GEO, AEO, SEM, and paid media, continuously optimizing for visibility, relevance, and conversion.
• Lifecycle & Funnel Management Design and manage email, multi-touch, nurture, and lead‑scoring programs that support the full funnel, ensuring seamless alignment between marketing engagement and sales readiness.
• Conversion Optimization & Experimentation Optimize web and advertising performance through conversion rate optimization and structured A/B testing, using experimentation to improve campaign effectiveness and user experience.
• Omnichannel Tracking & Marketing Operations Design and manage tracking across omnichannel campaigns, ensuring accurate attribution, reliable data flow across systems, and clear measurement of performance.
• Analytics & Performance Optimization Apply a strong analytical mindset to evaluate program success, identify insights, and continuously refine strategies based on measurable outcomes.
• Program Management & Cross‑Team Collaboration Leverage strong organizational and project management skills to oversee complex campaigns while partnering as needed across event, ABM, and broader marketing initiatives.

• Required Tools & Tech Stack
  :
  You Excel In a Modern, Insight-driven Marketing Environment And Know How To Turn Data, Signals, And Technology Into High-impact Execution. You’re Fluent In Tools That Enable Precision, Scale, And Creativity, Including

• Zoom Info to uncover markets, map accounts, and find the right buyers
• 6
  
  Sense (or a comparable intent intelligence platform) to surface early demand and engage at the perfect moment
• Liminal or another first-party data solution to deepen customer understanding and personalize outreach
• Pardot (MCAE) to build, automate, and optimize multi-touch journeys that drive real pipeline
• Salesforce as your single source of truth for performance, forecasting, and alignment
• Google Ads and Linked In Ads to activate…