Account Based Marketing Manager

Trusted by many of the largest companies globally, Accertify is the leading digital platform assessing risk across the entire customer journey, from Account Monitoring and Payment Risk to Refund Fraud and Dispute Management. Accertify helps maximize revenues and user experience while minimizing loss and customer friction. We offer ultra-fast decision-making and precise control, ensuring our clients are always confidently in the driver’s seat and ready to #Move At The Speed Of Right .

Be in the driver’s seat of your career with the industry leader—and build a career you can trust.

We are seeking an Account-Based Marketing (ABM) Manager to join our new Revenue Marketing function, which Accertify is building to accelerate growth and drive a modern, high-performing revenue engine. Reporting to the Head of Revenue Marketing, this team partners closely with Content, Portfolio Marketing, Sales, Client Relationships, and Revenue Operations to generate new logos and expand the cross-sell pipeline through data-driven engagement and targeted account-based programs.

As a foundational member of this organization, the Account-Based Marketing (ABM) Manager is responsible for driving demand and engagement among Ideal Customer Profile (ICP) clients and prospects. In this role, you will develop, design, and implement targeted campaigns for ICPs to meet or exceed pipeline goals. Your efforts will help establish a “spearfishing engine” for Accertify, focused on revenue growth and key to achieving our new client and cross-sell targets across the Americas, APAC, and EMEA.

Priorities for 2026:

• Develop marketing programs that generate leads through third-party media channels, targeting key personas, utilizing content syndication.
• Deploy an intent strategy that leverages both first-party and third-party intent signals to better identify and engage prospects.
• Utilize Demand Side Platform (DSP) technology to directly advertise to ICP prospects.
• Identify and target key personas within ICPs, and launch multichannel campaigns including email, content syndication, webinars, digital advertising, events, and paid sponsor ships.

• Account-Based Strategy & Orchestration Design and orchestrate account-based strategies across multiple channels and touchpoints, ensuring cohesive engagement at the account level throughout the buyer journey.
• Content Syndication & Targeted Reach Leverage content syndication to expand reach and drive engagement with named accounts and high-value audiences, supporting account penetration and pipeline goals.
• Lifecycle, Demand & Pipeline Growth Drive pipeline impact through strong command of lifecycle marketing, demand generation, and demand capture, enabling effective engagement from early awareness through client expansion.
• Cross-Functional Leadership & Collaboration Lead and align cross-team stakeholders to ensure seamless execution of ABM campaigns, partnering closely with event and digital marketing teams to extend account engagement.
• Analytics & Program Optimization Apply a rigorous, analytical approach to measure program performance, generate insights, and continuously optimize ABM strategies based on results.
• Program Management & Operational Excellence Bring strong organizational and project management discipline to oversee complex, multi-account campaigns and ensure consistent delivery against objectives.

Required Tools & Tech Stack:

You thrive in a modern, data-driven marketing ecosystem and are fluent in tools that power precision, insight, and execution, including:

• Zoom Info for market intelligence and prospect discovery
• 6
  
  Sense (or a similar intent platform) to spot buying signals before anyone else
• Liminal or an equivalent first-party data solution to unlock audience insights
• Pardot (MCAE) to build, automate, and nurture multi-touch engagement
• Salesforce as your source of truth for pipeline and performance
• Google Ads and Linked In Ads for demand generation that scales
• Google Analytics 4 to turn behavioral data into actionable decisions
• Microsoft 365 Suite to collaborate, analyze, and present with ease
• or similar project…