Brand & Marketing Manager - Cosmetics

Location: Appiano Gentile

We are looking for a Brand & Marketing Manager to take full ownership of our cosmetic brand, managing it end-to-end, from product development to market execution, working closely with Sales and Management.

Key Responsibilities

Define and execute brand strategy, positioning and annual marketing plans
Manage product development and product marketing, from concept to claims, storytelling and key messages
Lead new product launches and go-to-market activities
Oversee brand communication and content across online and offline channels
Coordinate external agencies and freelancers (creative, digital, PR, social, influencers)
Supervise website content, social media and influencer marketing
Develop trade marketing tools and sales materials (presentations, POS, displays)
Work closely with the sales team, supporting sell-in and participating in client meetings and brand presentations

Qualifications

Experience in brand management or marketing, preferably in cosmetics or beauty
Strong understanding of product development and go-to-market processes
Strategic mindset with a hands‑on, execution‑driven approach
Strong organizational and communication skills
Fluent in English

Seniority level
Mid-Senior level

Employment type

Full-time
Industries
Personal Care Product Manufacturing
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