Senior Hotel Marketing Manager; m​/f​/d Falkensteiner Beach Resort Licata

Position: Senior Hotel Marketing Manager (m/f/d) Falkensteiner Beach Resort Licata
Location: Licata

Would you like to be part of a continuously growing family‑run business that now operates more than 30 hotels & residences across Europe? Do you want to help create a temporary home where our guests feel completely at ease? At Falkensteiner, you'll find a dynamic and open‑minded team that values both innovation and tradition.
We are building a beach resort with numerous sports facilities and play areas for young and old on the seafront in Sicily, the antithesis of the Italian dolce far niente, the sweet idleness. Here, active highlights alternate with relaxing moments – a perfect mix for a family holiday.
Senior Hotel Marketing Manager (m/f/d)
Opening 2026

Location:

approx. 10 kilometres from Licata, Sicily
125 rooms and suites, sports facilities, children's areas (babies to teens), spa & water worlds
Architecture & interior design:
Vudafieri Saverino Partners
Responsibilities

Development of the Resorts marketing strategy (communication focus, USPs, markets, target groups) in coordination with the Group Director of Marketing
Creation of the Resort’s marketing plan and marketing budget based on the marketing strategy
Regular coordination with the Resort General Manager (GM), the Hotel Managers and Revenue Manager regarding booking status and trends, marketing activities, packages, and special offers
Active input to the Resort GM on the development of the Resort product, particularly with focus on key topics, events, and experiences, and support to the Resort team in their implementation
Selection, negotiation, and execution of Resort collaborations and local partnerships to expand the Resort’s offerings and enhance the guests’ experience.
Ongoing adjustment of the marketing plan based on the Resort’s needs and implementation of marketing activities in cooperation with HQ marketing teams.
Continuous briefing and alignment with Performance Marketing oing review and briefing of website content for the Resort, including independent creation, maintenance, and updating of events and packages in coordination with Revenue Management and the Reservations Department.
Briefing of content and delivery of updates to HQ for the stay‑related guest communication.
Planning of themes, selection of offers, creation, sending, and monitoring of a regular Resort newsletter to contacts, as well as the conception and implementation of lead generation activities to acquire new newsletter subscribers for the Resort.
Supervision of the Resort’s social media strategy and output, ensuring alignment with marketing and commercial goals.
Regular coordination with the Regional PR Manager on PR topics, press releases, media trips, journalist/influencer visits, including support for the on‑site care of journalists and influencers.
Development and execution of in‑house marketing activities, ensuring regular updates and quality control of hotel collateral, fact sheets, and presentations in line with CI/CD standards.
Active engagement with the local tourism board and other local key stakeholders.
Competitor analysis covering product offerings, newsletter strategy, and social media strategy, including potential site inspections
Monthly reporting on marketing activities.

What you bring

Completed marketing education, ideally combined with tourism training
at least 5 years of professional marketing experience in the hotel industry, preferably directly in a hotel
Flexible, communicative, empathetic, and data‑driven
Fluent in Italian and English, other language is a plus

What we offer

All‑inclusive Onboarding for a great start on the job
Free use of fitness facilities
Individual development plans and support through internal and external training and development opportunities
Career and development opportunities at other Falkensteiner hotels
The chance to shape the future in a dynamic and open work environment
Employee rates and special prices for family and friends, plus additional discounts on food & beverages and wellness services at our hotels

You can find more benefits here:
Questions? Write an email. We like to answer
Please apply just over the Button "Apply"
Contact
CONTACT:
Christoph Crepaz
· Managing Director Marketing & Sales

Walcherstrasse 1A, Stiege 2C, Top 6.04, 1020 Wien

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