Marketing & Effectiveness Manager

Position: Marketing Performance & Effectiveness Manager
Location: Via Milano

Job Description :

Contract:

Permanent

Location:

Milan
Reporting line:
Head of Consumer Connections

About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
About the role
Part of the responsibility will be to establish an efficiency agenda and optimize momentum alongside worldwide brand groups and/or markets. This role will be accountable for delivery of performance goals for marketing Italy, as well as building capability across the marketing team. There is also a plan to develop a measurement framework. It will help marketing and client engagement teams understand how to use tools and analyses.

These tools include longer-term and shorter-term measurement capabilities. The framework will also identify new measurement opportunities to include. We also would like to explore newer methodologies such as how to bring together brand health and return on investment for a more cohesive short term/long term view. It will be necessary for the individual in this position to work closely with brand teams, finance and customer marketing functions.
Business Complexity
This is a complex role requiring advanced problem solving and influencing skills. The role holder will have to collaborate with different entities simultaneously to support implementation of a common solution at scale and manage the associated cultural change.
Leadership Responsibilities
A leader in this role succeeds by driving action from a newly developed promotional and customer interaction community. This community must be motivated to spend money differently.
Purpose of Role
The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P.
Your

Key Responsibilities

Drive delivery of the marketing performance targets through utilization of Diageo’s marketing effectiveness platform to the marketing budget.
Drive a deep change in behavior – applying marketing effectiveness principles to every investment decision.
Embed marketing effectiveness thinking and capabilities into the business and planning cycle.
Develop a coordinated measurement framework to enable marketing collaborators to understand which solutions to apply under which circumstances and to have a unified approach to measurement.
Develop relationships with Global Brand Teams and develop a cycle of optimization through brand teams and Hubs.
Work with colleagues in the marketing effectiveness team to synthesize key findings and insights into marketing performance and ensure they are fed back to key decision makers effectively.
Manage and continually improve the marketing analytics program that supports the marketing impact capability.
Continuously and actively seek out enhancements of Diageo’s marketing effectiveness capability to unlock further value.

About you

6 years+ experience in similar consumer marketing organizations and/or marketing effectiveness consultancies and/or econometric modelling agencies.
Able to demonstrate experience directly driving business change across collaborators. This should include experience working directly with business leaders at all levels of seniority.
Outstanding influencing skills are critical.
Excellent verbal and written communication skills.
Confidently lead sessions, often to a senior audience.
Self‑starter who is comfortable with a rapidly‑changing environment.
Energetic, relentless desire to succeed, great teammate.
Used to working with a variety of partners and building relationships.

Working with us
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to run your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement
We recognize and value performance, offering our people a highly competitive Rewards and Benefits package such as:

Incentive plan that rewards you…