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Off Trade Commercial Capabilities Manager Europe
Job in
Via Milano, Lombardy, Italy
Listed on 2026-01-13
Listing for:
Bacardi
Full Time
position Listed on 2026-01-13
Job specializations:
-
Management
Operations Manager, Business Management
Job Description & How to Apply Below
Off Trade Commercial Capabilities Manager Europe
2 days ago Be among the first 25 applicants
[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
In this role your responsibility will be to:
Drive the continuous improvement of the Off Trade sales capabilities to drive the sales and add value to the business by leading the development and delivery of commercial capability building in the region. You will embed best in class capabilities by delivering an effective, sustainable approach.
Create, align and execute cross-functional processes, tools & capabilities, fine tuning and developing specific assets.
Participate in Talent Reviews together with Commercial leads and HR partners.
Build, introduce and leverage commercial strength framework, delivering best practice training and coaching top talent to succeed in their development areas.
Provide tools to enable & lead qualitative and aligned Commercial Team Assessment, while challenging the programs to be best in class.
Lead the Learning Roadmap & Trainings and own the development and implementation of training strategies together with other functions to ensure the Off trade commercial team within Europe is well equipped with best-in-class knowledge (sales, data using, KPIs setting, trends, finance etc.)
Support the delivery of year-on-year improvements in Off Trade Commercial capabilities.
Build industry revered advocacy capabilities that drive value growth ahead of the industry in the Off Trade.
Support and enable Field Sales Managers to become effective coaches to develop and build capabilities in their teams.
Lead a strategic approach and all efforts to capitalize legacy, maximizing visibility and engagement with our brands considering digital amplification will play a key role.
Define, develop, implement and execute all capability programs for Europe and specifics your channel while supporting recognition programs and awards.
Deliver quality training and coaching to local sales, other departments and 3rd parties concerned with advocacy, finance, coaching, tools, etc educating them to transform it into action.
This role is varied and while based in the office, a large percentage of your time will be interacting with the local market teams. As a result, you can expect to be travelling to stay connected to all stakeholders.
SKILLS
To be successful in this role:
Experience of leading a team or being part of a Capability team in a FMCG company.
You have demonstrated experience in managing main European trade associations and buying alliances and have navigated in complex negotiations
You have commercial experience and tangible experience with learning & development (also finance experience would be preferable)
You understand learning and people development strategies, and you have experience of having worked in an organization where commercial capability was a key company strength.
Demonstrable track record of performance in Off trade previous role.
You have strong analytical skills and ability to manage end-to-end processes;
You have conducted and managed projects at a regional and market level and have gained experience building and maintaining relationships with stakeholders within the matrix. You are project positive attitude with history of dependability, self-motivation, resourcefulness, and results oriented.
You are influential and strong in stakeholders’ management.
You have highly developed communications skills.
You are entrepreneurial, as well as strategic & conceptual thinker.
Commercial and financial understanding is a must.
You are excellent at balancing facts and figures together with the cultural and soft aspects.
You have customers at the heart and prioritize based on business impact, knowing how you can add the most value to the business.
You have strong, persuasive verbal and written communication skills and experience with delivering executive level presentations.
Your English spoken and written are at very fluent level. Other languages are also preferable.
You have a bachelor’s degree or…
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