Social Media Manager & Content Creator

Location: Via Milano

Social Media Manager & Content Creator
Join to apply for the Social Media Manager & Content Creator role at Four Seasons Hotel Milano.
About Four Seasons
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world‑class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location
Iconic elegance in Milan’s most fashionable neighbourhood. A 15th‑century convent turned sophisticated garden retreat, Four Seasons Hotel Milano is a haven in the centre of Milan’s Fashion District. Fall asleep under frescoes in high‑ceilinged rooms, dine on authentic Italian dishes on the airy veranda and recover from a day of shopping and sightseeing with a massage in our sleek, modern Spa.
About the Role
We currently have an opportunity for a Social Media Manager & Content Creator to join our iconic Four Seasons Hotel Milano and support Hotel Danieli, Venice during its highly anticipated reopening year as a Four Seasons Hotel. This role combines strategic thinking, aesthetic sensibility, and analytical mindset, ideal for someone who lives and breathes social media and understands the luxury hospitality and lifestyle landscape.
What You Will Do

Develop and manage the social media editorial calendar for @fsmilan and @zelomilano, aligning with brand identity, marketing campaigns, and key moments in the city.
Support @fsvenice in its social media relaunch and opening‑year campaigns, ensuring a smooth transition from @hoteldanieli and alignment with Four Seasons brand standards, while driving creative excellence and engagement.
Oversee content publishing across all channels (Instagram, Facebook, and potentially Tik Tok), optimizing timing, format, and trends.
Create original content (photos, videos, Reels, Stories) as a content creator, organising and producing social shootings independently or by coordinating professionals, models, and extras when needed.
Supervise and coordinate larger‑scale social‑first productions, collaborating with photographers, videographers, or external agencies.
Handle copywriting and content editing, crafting catchy, engaging, and SEO‑optimised captions that reflect the brand’s tone of voice and drive engagement.
Manage the communities: engage with followers, respond to comments and messages, and drive authentic interaction.
Track and analyse performance through regular reporting, using tools such as Sprout Social and native platform insights to optimise strategy and content.
Lead influencer and creator collaborations, including:

Local content creators, influencers, and socialites for @zelomilano
International creators, KOLs, and influencers for @fsmilan and @fsvenice, based on strategic target markets (leveraging influencer marketing tools such as Traackr).

Stay ahead of social trends, cultural moments, and algorithm updates, proactively suggesting creative ideas and new content formats.
Support the potential launch and management of new social channels (e.g., Tik Tok), contributing to strategy and creative direction.

What You Bring

3+ years of experience in social media management and content creation, ideally within hospitality, luxury, lifestyle, or food & beverage.
You’re a natural content creator, confident behind and in front of the camera, with a strong eye for composition, light, rhythm, and digital storytelling.
You have a deep understanding of Instagram, Facebook, Tik Tok, and their algorithms.
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