MarTech Senior Product Manager - Targeting and Experimentation

Want to do the best work of your life? With 24 million customers in 7 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

We believe in better. And we make it happen. Better content. Better products. And better careers.

Working in Tech, Product or Data at Sky is about building the next and the new. From broadband to broadcast, streaming to mobile, Sky Stream to Sky Glass, we never stand still. We optimise and innovate. We turn big ideas into the products, content and services millions of people love.

And we do it all right here at Sky.

• Set a Product Vision & own the Product Backlog for Targeting & Experimentation enabling Business Stakeholders, Sky Data and Technology to deliver and contribute within a defined framework.
• Maintain a delivery roadmap of features, product releases, and integrations with the wider Sky technology & tooling ecosystem to deliver experimentation & targeting capability to business, Data, and product teams
• Govern the usage of Targeting & Experimentation tooling within the business, defining the operating model and establishing appropriate controls and workflows for our tools - enabling users to activate targeting and experimentation inline with the defined operating procedures.
• Become the system owner for our Targeting & Experimentation capabilities, enabling adoption by the approved users. Own SPARK-based access provisioning and conduct quarterly/half-year audits.
• Enable business adoption & lead Ideation Workshops and User Story Creation, to drive product requirements and drive the adoption of Targeting & Experimentation in the business.
• Lead on bringing together experts together from across Technology and Data to provide advice and guidance on Experimentation and Personalisation best practice including A/B and multivariate testing methodologies.
• Join Quarterly Planning & support experimentation & development teams in sprint planning as required.
• Lead our targeting & experimentation vendor partnerships & ensures tooling remains best‑in‑class.
• Ensure Technology Stack for experimentation adheres to Compliance & Policy Requirements.
• Support Head of Martech at Sky UK in implementing martech strategy and specific initiatives.

• Deep experience with Adobe Target or Optimizely and relevant certifications associated.
• Demonstrated expertise in managing A/B and multivatiate testing and personaliastion
• Deep Technical understanding of Adobe Target, and Optimizely and AJO preferred.
• Experience with additional marketing technology capabilities preferred, as it will be beneficial in working with wider teams across the business. This could include web analytics, customer data management, consent management, personalisation, and digital marketing.
• A proven track record of product ownership in a complex & fast moving organisation.
• Proven track record influencing and working with decision makers to drive strategic decisions.

The Marketing Technology Team Deliver Capability That Allows Us To Attract, Engage & Retain Customers And Measure The Effectiveness Of Our Journeys And Marketing Spend, Utilising Best-in-class Tech Solutions. The Team Will Focus On

• Deepening of Martech specialisms and greater alignment and visibility across the group to drive additional value and economies of scale.
• Future‑proofing Martech stack to drive media efficiencies and ensure campaign effectiveness through deployment of new capabilities.
• Embedding best practice technologies and championing their adoption to further consolidate technology choices.
• Ensuring stellar customer experience by helping select and deliver consistent, personalised, cross‑channel journey orchestration and optimisation.
• Building internal Martech capabilities to enable & empower teams a cross Sky Residential & Group OTT and to drive operating efficiencies.

There's a reason people can't stop talking about !

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• Access a wide range of…