Marketing and Digital Communications Advisor

Overview

Join the Clean Energy Revolution. Become a Marketing and Digital Communications Advisor at Southern California Edison (SCE) and build a better tomorrow. In this job, you’ll lead innovative marketing strategies that impact both business and residential customers. You’ll manage a diverse portfolio of Public Safety Power Shutoff (PSPS) and wildfire communications programs, ensuring seamless execution and alignment with business objectives. Your efforts will enhance the customer experience through multi-channel campaigns, driving engagement and delivering meaningful results.

You will strategically utilize the power of our dynamic marketing technology stack to deliver automated communications journeys and best-in-class customer experiences. You’ll collaborate with cross-functional teams, leveraging data-driven insights and SCE’s Martech stack to optimize automated marketing efforts, improve customer engagement, and track performance metrics. With a budget ranging from $5–10MM, you’ll support strategic campaigns and regulatory mandates, working closely with external partners and the California Public Utilities Commission (CPUC).

As an Advisor
, your work will help power our planet, reduce carbon emissions, and create cleaner air for everyone.

• Develops the Public Relations and Analyst Relations strategies to improve engagement, brand awareness and accountability for impact.
• Utilizes technical skills and marketing expertise to develop, implement, and optimize automated marketing program campaigns and collects marketing requirements from stakeholders and converts them into technical requirements for IT groups, based on the existing capabilities of SCE’s marketing technologies.
• Oversees project management execution for marketing communications activities including campaigns and content that supports the customers journey and aligns to the selling process.
• Oversees the development of marketing communications campaigns by understanding media coverage and industry trends and developing fresh story ideas to propel SCE forward.
• Manages and supervises campaigns, ensuring that they are executed within the guided framework and that the campaign complies with the organization’s marketing plans and objectives.
• Monitors key metrics to measure the effectiveness of our communications efforts and to make data-driven decisions to improve our strategy.
• Shapes and oversees strategic marketing communication plans, including developing plans in line with other business initiatives, communicating plans internally and securing leadership approvals.
• Reviews analytics and customer feedback to proactively identify and improve the experiences and satisfaction of our customers.
• Works in collaboration with product or program owners, responsible for all aspects of strategic campaign development, measurement and execution of SCE’s marketing, digital and customer lifecycle nurture programs.
• Achieves operational efficiency via effective implementation plans (e.g., optimal channel mix, targeted communications, relevant offers, relevant messaging).
• A material job duty of all positions within the Company is ensuring the protection of all its physical, financial and cybersecurity assets, and properly accessing and managing private customer data, proprietary information, confidential medical records, and other types of highly sensitive information and data with the highest standards of conduct and integrity.

• Seven or more years of experience in marketing communications.

• Bachelor’s Degree or higher in Marketing, Business, Communications or related field.
• Experience implementing automated offer management using Salesforce Marketing Cloud or equivalent enterprise-grade multi-channel marketing hub.
• Vendor management experience.
• Experience with multi-channel marketing strategy and planning (media, banner, radio, etc) driven by sophisticated analytics and data modeling.
• Utility or other highly regulated industry experience.
• Experience with enterprise marketing software – Salesforce Marketing Cloud, Hub Spot, Marketo, Adobe Exp. or Cloud.
• Ability to work independently and in fast paced…