Account Executive - Pool, Spa, Patio Expo

• Full-time

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Informa’s Construction and Infrastructure Portfolio is the leading producer of world-renowned Construction trade shows and digital events. We believe in uniting the industry through the creation of dynamic events that bring buyers and sellers together, to interact with state-of-the-art technology, network with their peers and hone their skill through education.

This role is based in our Irving, TX Office.

What we’re looking for:

The Account Executive is responsible for revenue generation within the Pool, Spa, Patio & Deck Expo markets. The position will be responsible for increasing sales to existing customers and prospecting new business for exhibit space and booths, sponsorship, and digital products within a defined territory.

The Account Executive will be involved in a combination of internal and external sales activity, meeting customers face to face and attending shows. Writing proposals and making presentations. Their performance will be evaluated based on set territorial revenue goals, their customer service skills and management of administrative duties.

The account executive will be expected to learn the industry, build strong relationships, and document all interactions between Informa and the client. You will need to understand your customers’ needs and be able to articulate a compelling value proposition leading to sales growth.

Role Responsibilities:

• Sell booth space, sponsor ships, and digital products for a territory via telephone, in person sales calls and email.
• Work independently and with manager to create strategic plans to achieve revenue goals by generating new sales ideas and researching new markets and trends.
• Prospect for new business through various sources including industry and other publications, websites, cold-calling and competitive shows.
• Develop strong relationships with current and new customers and ensure the customer is provided continued service as it relates to their investment.
• Prepare customized business proposals as required.
• Customize sponsorship and booth space offerings to fit the needs of clients
• Provide accurate sales projections and forecasts for their territory.
• Maintain and update sales databases.
• Generate new sales ideas and research market trends.
• Ensure consistent and profitable growth in sales revenues by planning, development and management of sales activities within designated territory.
• Work closely with show management to develop creative sales messages and marketing promotions.
• Function as an integral part of overall show management effort in performing additional duties as required.
• Travel as required to trade shows and/or to visit with clients and prospects

Qualifications:

• 3 years experience in a B2B sales team and a proven ability to deliver and exceed revenue targets
• Experience managing multiple customers and maintaining high-energy sales
• Relationship management experience including maintaining customer connection and communication
• Ability to identify and pursue cross and up selling opportunities
• Ability to ask probing questions in order to proactively handle and respond to customer objections
• Strong interpersonal skills, high level of passion and enthusiasm for the job
• Ability to thrive in a fast-paced environment while maintaining strong time-management skills and the ability to effectively multi-task.
• High level of proficiency in the use of standard computer software including Word, Excel and PowerPoint. Knowledge of CRM / sales database management a plus. Knowledge of  a plus plus.
• Strong verbal and written communication and…