Senior Marketing Associate III

Description Key Roles & Responsibilities

• Ability to create innovative marketing plans that meet timelines, on budget and strategy while achieving program goals and ROI
• Day-to-day contact for internal and external partners on campaigns
• Provide weekly updates to key internal and external stakeholders, while leading insights and recommendations on future campaigns
• Develops core messaging and content strategy for both consumer and business‑to‑business products and services.
• Facilitating and securing all approvals on messaging, creative development, legal review and overall programs to ensure alignment with company standards

• 5+ years marketing experience with a proven track record in creating and managing highly successful & visible marketing programs
• Strong writing and analytical capabilities
• Experience managing and overseeing 3rd party vendors/partners
• Strong work ethic with effective team collaboration skills
• Proven ability to effectively project manage and be detail‑oriented
• High School diploma or equivalent required.

Achieve annual plan targets for:

• Channel gains and/or losses
• Margin targets
• Brand awareness and customer experience/satisfaction
• Develop and execute a sales‑driven annual direct marketing strategy (direct mail and email) that supports residential and SMB acquisition, margin, and brand goals
• Own day‑to‑day management of direct marketing campaigns, serving as the primary contact for internal stakeholders, external vendors, and agency partners
• Lead campaign planning, targeting, and offer strategy, partnering with analytics and channel teams to maintain an annual Learning Agenda and leverage testing to refine creative, messaging, cadence, and offers
• Drive creative development and innovation with agencies to evolve messaging, personalization, and design to improve response and conversion
• Manage campaign workflows, timelines, budgets, and approvals to ensure efficient, compliant execution across print, mail, and email channels
• Analyze and report on campaign performance, delivering insights and actionable recommendations to optimize results and ROI
• Support DM efforts (as needed) for other Vistra brands, applying best practices and efficiencies
• Identify ongoing opportunities to improve process, performance, and customer experience across direct marketing channels

Marketing

Vistra Retail Operations Company

Irving, Texas Texas

It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.