Digital Merchandising Program Manager

Support Center - Irving

Digital Merchandising Program Manager

• Own Maker Place’s organic social media strategy, testing new marketing experiences to grow brand awareness and organic sessions
• Work across external agencies & internal teams to grow natural organic growth (SEO)

• Create an inspirational, seamless, shopping experience to help drive brand perception, encourage basket building, & enhance conversion
• Own site experience and curation, focused on commercial volume driving opportunities and maximizing trends
• Research and actively develop content and assortment opportunities

• Own the site assortment and merchandising strategy
• Curate assortment, researching selection gaps, and acquire new sellers to add to Maker Place
• Define and execute onsite search, browse, pinning, & boosting
• Define and execute Michael’s cross-sell opportunities across both online & in-store
• Lead promotional initiatives
• Measure, analyze, and report how customers interact with the site across devices to drive strategic, actionable recommendations for conversion
• Other duties as assigned, including leading ad hoc projects as requested by leadership

• Bachelor's Degree in merchandising, marketing, business, math, finance, economics or related field; or equivalent experience
• MBA preferred or commensurate work experience
• 4-7+ years of experience in site merchandising, ecommerce, business development, category management or marketing
• Experience in consumer-focused eCommerce environment, preferably in lifestyle industries
• Proficient in ecommerce, ecommerce marketplaces, and ecommerce services and software
• Thorough understanding of desktop, mweb, and app technologies
• Detailed understanding of eCommerce & content management systems and infrastructure
• Experience using reporting tools (SQL, Looker, etc)
• Proficient in Microsoft Office, Excel, and PowerPoint or equivalent Google Suite applications
• Ability to think creatively, strategically and technically
• Strong oral and written communication & interpersonal skills
• Must be competent in Microsoft suite, including executive level presentations
• Experience in using web analytics tools

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.