US Cards Media Manager, Vice President

The VP, Cards Media Manager sits within the Client Organization in Citi’s U.S. Consumer Cards group. Our mission is to bring U.S. Consumer Card products to life through powerful and engaging media campaigns to drive breakthrough awareness and acquisitions supporting Citi’s mission of enabling growth and progress.

This individual will play a key role in developing and executing best-in-class upper and mid funnel media campaigns with a focus on performance display for the Citi/AAdvantage portfolio.

• Develop integrated media campaigns from inception to execution, including day-to-day management of multiple agencies and strategic oversight. Develop consumer-focused and insight-driven briefs and lead integrated agency briefing sessions.
• Drive successful integration of campaigns across all marketing channels/touchpoints, ensuring the message is effectively executed across multiple paid channels and Citi properties. Manage cross-functional teams in social, public relations, product, media, and digital to ensure seamless integration.
• Manage legal and product review processes for all media creative while ensuring creative is clear, transparent, and meaningful to consumers.
• Effectively partner with internal business teams to manage expectations, solve for issues that may arise, and consistently add value.
• Provide guidance to internal business partners in the development of marketing materials, including providing a point of view on messaging, as well as guidance on media guidelines, imagery, and ensuring consistency within Citi's media system.
• Partner with and leverage the research team to understand consumer insights for brief development and learn from media research as a way to consistently enhance campaigns.
• Manage day-to-day relationships with our agencies and provide direction that is clear and based on concrete rationale.
• Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative.
• Take ownership over competitive insights for your products/services – ensure the working team is aware of new campaigns and implications for Citi.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients, and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing, and reporting control issues with transparency.

• 6-10 years of experience in media, digital acquisitions, AdTech or marketing strategy.
• Experience with full funnel marketing and measurement with a strong understanding of digital marketing. Previous work with social media, OTT/CTV, audio and performance display.
• History of executing successful marketing campaigns.
• Effective and collaborative team player with proven ability to manage multiple projects simultaneously.
• Detail-oriented and able to manage multiple competing priorities.
• Strong communication skills.

• Bachelor’s/University degree;
  Master’s degree preferred.

This job description provides a high-level review of the types of work performed. Other job‑related duties may be assigned as required.

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit  Available offerings may vary by jurisdiction, job level, and date of hire.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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