Marketing Manager, Event Housing

Company Description

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

This role is based in our Dallas, Chicago, or NY office.

As the Marketing Manager, Event Housing, you will be responsible for implementing innovative marketing strategies and tactics, generating awareness, and increasing hotel bookings across the North American portfolio.

You will have a solid understanding of the marketing mix, strong collaboration skills, and the ability to influence effectively. You are curious and data-driven, always seeking to learn more about our customers and campaign performance. This role offers a dynamic day-to-day experience, ranging from hands-on campaign delivery and performance reporting to cross-functional collaboration with teams across the business.

This role is an exciting opportunity for someone looking to create processes and procedures, and it is a critical part of the Housing team. Success in this role will also require exceptional interpersonal and communication skills to foster and maintain strong relationships with Hotels, CVBs, Convention Centers, and other venues. Building and managing these partnerships will be critical to achieving the goals of the Housing team.

• Implement comprehensive marketing strategies and campaign plans in alignment with business goals and objectives.
• Develop and execute multi-channel demand generation and revenue generation strategies.
• Conduct market research to identify trends, customer needs, and competitive insights to inform marketing strategies.
• Develop and maintain a marketing calendar to ensure alignment with business objectives and event timelines.
• Identify opportunities for innovation in housing marketing strategies to enhance customer engagement and satisfaction.

• Manage timelines across events to ensure proper planning, pacing, execution, and reporting of all marketing campaigns (online and offline)
• Create impactful, conversion-optimized marketing copy and graphics for various platforms and customer groups (social media, email, website, call campaigns)
• Ensure brand consistency across all marketing materials and platforms.

• Foster and maintain relationships with Hotels, CVBs, Convention Centers, and other venues using strong interpersonal and communication skills, ensuring successful participation and activations.
• Develop preferred partner programs and exclusive accommodation packages.
• Serve as the primary point of contact for housing-related marketing inquiries from partners and internal stakeholders.

• Partner with key stakeholders across Marketing, Sales, Housing and Event Teams to coordinate integrated campaigns and ensure successful event delivery
• Collaborate with event marketing teams to integrate housing promotion into overall event marketing strategies
• Provide training and resources to internal stakeholders to effectively promote housing options.
• Support exhibitor/attendee housing needs and VIP accommodation requirements

• Monitor housing booking patterns, conversion rates, and revenue performance
• Analyze attendee/exhibitor accommodation preferences and booking behaviors
• Generate detailed reports on housing program effectiveness and ROI
• Implement data-driven improvements to housing marketing strategies

• Provide onsite support during shows and events
• Manage housing-specific websites to ensure they are user-friendly and optimized for conversion.
• Support the wider Housing team with other initiatives and projects as needed

• 3+ years of marketing experience with…