Associate Brand Manager

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons To Work At Bimbo Bakeries USA

Salary Range: $64,700 - $84,100

Comprehensive Benefits Package

Annual Bonus Eligibility

401k & Company Match

Position Summary

Bimbo Bakeries US is seeking CPG associates with experience in working on brands and within brand or innovation teams. This person should demonstrate a passion for the business, a willingness to support key brand growth, and an eagerness to learn and grow while uncovering consumer insights and key analytics.

This person will join a dynamic and energetic marketing team developing strategies to drive sales and market share on one of our critical businesses through strong program development and execution. Key brands in the BBU portfolio include Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park and Little Bites.

The Associate will be responsible for supporting their team on a variety of business initiatives while owning key work streams in support of the brand. These can include insights, analytics, innovation, budgeting, point of sale material and program/activation execution.

This person will have the opportunity to work and collaborate cross functionally with Packaging, Finance, Manufacturing, research and development, Innovation, Customers/Sales, Revenue Growth Management, R&D, and the brand’s key Marketing and Social agencies.



Key Job Responsibilities

• Support the team across daily brand or innovation activities.
• Collaborate with team to develop business building marketing activities such as, but not limited to, advertising and promotions.
• Lead cross functional calls and keep teams organized and accountable against key initiatives. Issue notes and next steps.
• Support team in Annual Planning process and with Inter-Agency Teams.
• Support sales presentations, sell sheets, Point-of-Sale displays and field communication development.
• Margin Minder and Circana analysis and insights.
• Work closely with external agencies (social media, public relations, website, creative) on key projects and timelines.
• Budget management and invoice processing
• Work closely with Sales and Customer teams on sales opportunities and initiatives.
• Weekly social media, advertising, consumer response and website review of competitors.
• Support new product development systems and processes (PACT, regulatory, packaging, Salsify)
• Management of invoice processing and budget alignment with Finance.
• Willingness to travel, approx. 15-20% including visits to bakeries and key sales markets

• Accessible and responsible.
• Ability to develop and complete a series of goals and tactics, with minimum supervision.
• Strong communicator (oral and written) both with internal and cross functional teams.
• Sharp operator, creative and resourceful.
• Organized work style – Master at Multi-Tasking.
• Strong at managing priorities and deadlines.
• Open to learning/developing new skillsets – curiosity around the business.
• Social media savvy.

• Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Build partnerships and work collaboratively with others to meet shared objectives.
• Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.

• Bachelor’s Degree in Marketing or a related field. MS or MBA preferred.
• 3-5 years of experience, CPG preferred.
• Excellent organizational…