Marketing Manager

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our Irving Office.

As a vital member of the show management team, you will collaborate closely with the Group Event Director and Marketing Lead to develop and execute comprehensive event marketing strategies across both digital and traditional channels. This role offers the opportunity to make a significant impact on our marketing initiatives while working with one of the world's leading exhibition organizers in the engineering sector.

• Collaborate with the Group Event Director and Marketing Lead on determining the marketing strategy for IME’s show brands and ensure alignment with portfolio and event goals
• Create, manage, develop, and produce exhibitor, sponsor and attendee promotional campaigns and communications
• Analyze and understand exhibitor segments and personas to deliver sales marketing campaigns that drive exhibitor and sponsorship revenue to meet sales goals
• Evaluate attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event’s objectives and KPIs
• Responsibility for tactical execution of marketing campaigns
• Partner with the central marketing team to ensure IME’s event presence and experiences bring the show brands to life and align with business priorities and event messaging
• Partner with cross-functional teams to develop themes, ideas, concepts, and schedules: sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conference
• Oversee the development and production of digital and printed collateral for in-person and virtual events
• Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns
• Develop relationships with external media partners to build barter and advertising opportunities for the event(s)
• Ownership of website content and ensuring accuracy and timeliness of information
• Manage marketing costs and budgets
• Post-show analysis of marketing campaigns including the coordination of post-show surveys
• Ability to travel 15% of the time and work across time zones

What you bring to the team:

• Minimum of 3 years of marketing experience, preferably in a trade show or events environment
• A solid understanding of SEO, PPC and social media
• Influencer marketing experience is desirable
• High level of creativity and ability to think outside the box to develop innovative marketing strategies.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Proficiency in marketing analytics tools and platforms to track and measure campaign performance.
• Ability to thrive in a fast-paced, deadline-driven environment and work effectively both independently and as part of a team.
• Ability to develop and manage budgets and multiple project timelines
• Excellent written and verbal communication skills. Copy writing and editing experience a must
• Smart planning and keen attention to detail for large event management with multiple work streams:
  Eloqua, Wrike
• Analytics Experience (Google Analytics or Adobe Analytics preferred)
• Proficiency in Microsoft Office
• Knowledge of Adobe Creative Suite and HTML is a plus

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to…