Research Report Editor

Overview

Informa Markets creates global platforms for industries, organizing over 500 large-scale events in 14 specialist markets. We provide year-round online platforms for research, leads, and knowledge content that support transactions in markets.

This role is based at 222 West Las Colinas Boulevard, Irving, Texas 75039.

We are seeking a dynamic Research Report Editor to join the License Global media content team. This hybrid role combines traditional content production with strategic content marketing to develop, author and research high-impact whitepapers including our flagship Top Global Licensors report. The successful candidate will drive contact acquisition and audience engagement while establishing themselves as a thought leader in the brand licensing industry.

Content Production & Research

• Lead the development and production of License Global's premium white paper reports including the Top Global Licensors, Top Global Licensing Agents, Leading Licensees and more.
• Design, execute and analyze industry surveys to gather market intelligence and insights, all of which inform the white paper reports.
• Write comprehensive, data-driven reports that provide valuable insights to the brand licensing community.
• Collaborate with, survey and interview industry experts, central figures and licensing professionals to gather primary research.
• Ensure all content meets the highest editorial standards, provides actionable intelligence and adheres to License Global's tone of voice and style.
• Maintain editorial standards that reinforce License Global's reputation for trust and integrity.

Content Marketing & Strategy

• Collaborate actively with the Global Licensing Group marketing team on content marketing campaigns to maximize report distribution and engagement and deliver against agreed KPIs.
• Advise on supporting marketing materials, including executive summaries, infographics, promotional content, content repurposing, social campaigns and more, including additional formats such as video.
• Optimize content for multiple channels, including digital platforms, email campaigns and event promotion, ensuring SEO best practices for reach.
• Monitor and analyze content performance metrics to continuously improve acquisition and engagement strategies.

Audience Development

• Implement strategies to drive quality acquisition and engagement from License Global's core audience of licensing professionals.
• Monitor and evaluate report performance, audience acquisition and engagement pacing against established key performance indicators (KPIs) using Google Analytics, Power
  
  BI and other platforms as needed.
• Collaborate with Vice President, Content & Strategy;
  Head of Content and event team to further leverage white paper reports via live content, networking events, and other audience engagement opportunities as they arise.
• Build and maintain relationships with key industry stakeholders and thought leaders.

Industry Expertise

• Develop deep subject matter expertise in brand licensing, consumer products, intellectual property and related business sectors.
• Stay current with industry trends, market developments and competitive landscape.
• Represent License Global at industry events and conferences as a content expert, with potential to contribute to live content at trade show events.
• Contribute to editorial planning and content strategy discussions on the wider License Global content team.

• 3-7 years of experience in content marketing, research or editorial-related roles.
• Proven track record in producing research-based reports, whitepapers or similar publications.
• Strong analytical and survey design capabilities.
• Excellent written and verbal communication skills.
• Experience with content management systems.
• Proficiency in data analysis and visualization tools.
• Knowledge of B2B content marketing and audience development strategies.
• Understanding of brand licensing, consumer products, intellectual property or related industries (or demonstrated ability to quickly acquire expertise) preferred.
• Familiarity with B2B publications preferred.
• Bachelor's degree in Marketing, Communications, Journalism, Business or related field.