Associate Director, Brand Marketing

Job Description Summary

The Associate Director of Brand Marketing is a senior strategic leader responsible for shaping, elevating, and activating the Avocados From Mexico brand across all consumer touchpoints. This role drives the development of breakthrough brand strategy, leads the creation of culturally resonant campaigns, and ensures AFM shows up with consistency, clarity, and impact across the entire marketing ecosystem.

Serving as the connective tissue between Brand, Digital, and Media, this leader ensures that AFM’s brand narrative is insight‑driven, creatively powerful, and flawlessly integrated across channels. They will guide agency partners, inspire internal teams, and steward the development of high‑visibility brand assets — including major offline productions Including TV spots such as AFM’s iconic Super Bowl campaign s.

The ideal candidate is a strategic thinker with strong creative instincts, deep experience using data and consumer insights to shape brand direction, and exceptional agency leadership skills. They will champion a culture of insight‑driven decision‑making, ensuring that AFM’s brand continues to lead culture, drive demand, and build long‑term brand value.

• Lead the development, articulation, and evolution of AFM’s brand strategy, ensuring clarity, differentiation, and long term relevance.

• Translate consumer insights, category dynamics, and cultural trends into actionable strategic frameworks that guide all brand activity.

• Build and refine strategic communication platforms across AFM’s pillars (Health & Wellness, Education, Uses, Brand) and ensure adoption across the organization.

• Identify whitespace opportunities and future forward brand plays through rigorous analysis of consumer behavior, competitive activity, and cultural signals.

• Partner with Consumer Insights and Analytics to design research plans, interpret findings, and embed insights into brand strategy and creative development.

• Own brand campaigns from strategic brief through execution, ensuring all work is grounded in data, consumer insights, and clear business objectives.

• Lead agency partners across strategy, creative, and production, pushing for bold, culturally resonant ideas that drive measurable impact.

• Oversee the development of high visibility brand assets, including TV spots, digital video, and integrated campaign content.

• Lead the strategy and execution of AFM’s marquee brand moments, including the Super Bowl and Cinco de Mayo campaigns.

• Serve as the strategic bridge between Brand, Digital and Media, ensuring alignment on messaging, audience strategy, and campaign objectives.

• Partner with Media and Analytics teams to translate performance data into creative and strategic optimizations.

• Ensure omnichannel consistency across paid, owned, earned, and in‑store environments.

• Collaborate with Digital teams to bring brand strategy to life through social, content, and digital experiences that reflect consumer behavior and platform insights.

• Champion a data driven approach to brand building, ensuring that insights inform strategy, creative, and execution.

• Synthesize data from multiple sources (brand tracking, media analytics, digital performance, cultural insights) to guide decision making.

• Partner with Analytics to evaluate campaign performance, identify optimization opportunities, and refine future strategies.

• Translate complex data into clear, actionable recommendations for senior leadership and cross functional teams.

• Inspire and guide cross functional teams with clarity, strategic direction, and a collaborative mindset.

• Cultivate strong relationships across the organization and with external partners.

• Model a high performance culture rooted in curiosity, creativity, accountability, and insight driven decision making.

• Mentor junior team members and contribute to the development of AFM’s marketing talent.

• Strong strategic thinker with the ability to build brand strategy grounded in consumer…