Performance Marketing Specialist - Google Ads

Performance Marketing Specialist – Google Ads

Join to apply for the Performance Marketing Specialist – Google Ads role at GSM Outdoors
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At GSM Outdoors, we live and breathe the outdoor lifestyle. As a leader in hunting, shooting, fishing, and adventure gear, we’re home to some of the most trusted brands in the industry — including Stealth Cam, Walker’s, Muddy, Hawk, Boss Buck, Bill Lewis, Big Bite Baits, Cuda, and many more! We design, develop, and deliver products that enhance outdoor experiences — whether that’s capturing wildlife moments, ensuring safety and communication in the field, or elevating the hunt.

Our culture blends innovation with passion, and we’re looking for people who share that drive.

Come be a part of a team where We Are In It To Win It. A team that fosters and encourages creativity, resourcefulness, promotes from within, and supports work‑life balance.

Job Type: Full‑time.

Location:

On‑site in Irving, TX.

As part of GSM’s Marketing and E‑commerce team, the Performance Marketing Specialist will work closely with other marketing team members and various internal and external stakeholders to develop and implement best‑practice marketing, merchandising strategies and paid media tactics to drive direct‑to‑consumer traffic, awareness, and increase revenue for a set of GSM brands and websites. The primary focus of this role will be in paid social media.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Execute and manage paid media campaigns primarily in Google Ads (Search, Shopping, Performance Max, Demand Gen, You Tube), ensuring campaigns align with brand goals and seasonal priorities.
• Optimize accounts daily/weekly to maximize ROAS, improve CPA/CAC, and grow Customer Lifetime Value (CLV) through bid strategy management, budget allocation, targeting refinement, and creative testing.
• Own keyword and query strategy including research, buildout, match‑type management, negative keyword development, and ongoing search term optimization.
• Manage and optimize Google Merchant Center product feeds in partnership with e‑commerce/creative teams; ensure accurate product data, promotions, and correct channel setup for Shopping/PMax success.
• Develop high‑level paid search strategy across brands/categories and integrate Google Ads into multi‑channel marketing plans.
• Lead the creation and testing of ad copy, extensions/assets, creative concepts, and landing page recommendations that resonate with outdoor enthusiasts and drive conversion.
• Ensure conversion tracking accuracy and performance measurement through collaboration on GA4, Google Tag Manager, enhanced conversions, and attribution best practices.
• Analyze performance trends, competitor activity, and category/seasonality patterns to inform strategy and forecast opportunities.
• Build regular reporting and insights (weekly/monthly) using GA4, Google Ads, Looker Studio, and internal dashboards; clearly communicate results and next actions.
• Collaborate with internal teams including creative, merchandising, web, email, planning, and other paid channels to align campaigns, promotions, and site experience.
• Suggest website and funnel enhancements to increase conversion rate and product sell‑through based on performance marketing data.
• Support or collaborate on Meta (Facebook/Instagram) campaigns as needed, including audience strategy and cross‑channel learnings.
• Ensure campaign delivery, pacing, and goals are consistently met; proactively identify and resolve performance issues.

• 2+ years hands‑on experience managing Google Ads for e‑commerce brands (Search, Shopping, Performance Max; You Tube a plus).
• Strong understanding of performance marketing KPIs: ROAS, CPA, CAC, CVR, AOV, LTV, incrementality, and margin awareness.
• Experience with Google Merchant Center and product feed optimization; familiarity with feed tools (e.g., Shopping/Merchant Center rules, supplemental feeds) preferred.
• Meta Ads Manager experience is a plus (comfort reading performance, supporting tests, or running campaigns).
• Google Ads Certification(s) preferred…