Manager Media

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Bimbo Bakeries USA, Inc. (BBUSA) is looking for a confident, self-starting performance driven media professional. Someone who can lead all elements of activation - from planning to execution with agencies to optimization to reporting.

The ideal candidate will have a passion for digital marketing and will be willing and excited to share knowledge and train their team on running a successful campaign and testing program. Experience planning and executing integrated paid media campaigns is a must. This candidate will ideally have full-funnel experience, from awareness driving to e-commerce, retail marketing and shopper media. Most importantly, someone who takes contributing to a positive and healthy workplace as a serious responsibility.

This role will primarily focus on media strategy / planning, and directing executional teams in daily management of campaigns, tests, and optimizations. The perfect candidate understands the mechanics of digital channels/tactics through hands-on-keyboard experience, and how they fit in the context of the broader communications plan. This role will require high levels of cross‑functional collaboration with both internal and agency teams, including brand management, analytics, sales, creative, and media agencies.

• Support the Brand Marketing teams with integrated briefing and planning process, from a full‑funnel media lens
• Direct hands‑on‑keyboard resources at Agency to provide inputs to campaign planning, test design details, and optimization
• Oversee Agency execution of campaigns, tests, and optimization (e.g. ensure campaigns are created with appropriate levels of granularity / detail to facilitate granular reporting and insight generation of performance data across dimensions like audience, channel, geography, and tactic)
• Support analytics team members to identify media optimization opportunities and provide data for test and campaign measurement
• Support Brand teams in identifying testing hypotheses and action statements - proactively championing prior in‑platform learning that could drive better results over time
• Define parameters and execution mechanics for media test designs
• Translate media test / optimization / campaign outcomes to actionable next steps.
• Maintain strong expertise in digital media landscape, including media partners/products and industry best practices
• Collaborate with cross‑functional team and succinctly communicate approach, performance and outcomes

• Ability to self‑organize and execute deliverables independently
• Experience leading a team
• Outstanding written and verbal communications skills
• Math, analytical and forecasting skills
• Organized and effective time management

• Adapts approach and attitude in real time, according to the changing demands of different situations.
• Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
• Holds self and others accountable to meet commitments.
• Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

• Bachelor’s degree in business, Marketing or related field. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
• 5+ years of experience in performance media for successful consumer products brand(s); current or prior experience with paid social, display, video, search, content syndication.
• Understands mechanics of major media channels (display, OLV, programmatic,…