Sr. Manager, Marketing

Senior Manager, Marketing

Be a part of a dynamic team at Neighborly, a hub of service brands that connects customers to local experts who repair, maintain, and enhance homes and businesses. With over 40 years of experience and a focus on strategic innovation, we are building the future of home and business services. Bring your ambition and take your career to the next level.

• Integrated Marketing Strategy
  • Develop and implement comprehensive marketing programs, seasonal campaigns, and tactics aligned with brand strategy and industry trends, activating marketing experiences along the consumer journey.
  • Partner with the agency of record to drive breakthrough creative initiatives that enhance brand identity and consumer experiences.
  • Manage the National Ad Fund, evaluating marketing investments and programs to optimise resource allocation and ROI for assigned brands.
• Customized Local Marketing Plan Execution
  • Lead local performance marketing efforts, providing coaching to franchise owners to grow their businesses.
  • Design and execute integrated annual marketing plans customised for each franchise owner, selecting channel and vendor mix aligned with the customer journey.
  • Oversee onboarding and ramp‑up of new franchise owners to break‑even, providing ongoing coaching.
• Leadership and Team Development
  • Manage and mentor local performance marketing team members, guiding them toward the marketing mission.
  • Leverage resources across the Marketing Center of Excellence, cross‑functional partners, and external agencies to execute the strategy.
  • Develop marketing content for brand conferences, meetings, newsletters, and communication platforms.
  • Lead marketing presentations for franchise advisory council meetings, town halls, and other franchise‑facing events.
• Performance Measurement and Optimization
  • Report on national and local marketing performance, assessing ROI/ROAS and KPIs.
  • Recommend and initiate brand research projects for continuous improvement.
  • Coordinate ongoing marketing and advertising activities, aligning stakeholders around brand direction.

• Experience
  • Lead marketing for a brand with revenue >$1 million.
  • Manage a marketing budget, including a national ad fund or local marketing investment of $2 million, or overall revenue >$25 million.
  • Proven experience building and leading high‑performing teams and executing marketing programs to drive results.
  • Develop annual strategic marketing plans grounded in consumer insights.
  • Manage the development of brand creative assets with agency or in‑house teams.
  • Strong track record delivering results in a high‑growth environment; ability to analyse and present metrics and trends.
• Skills
  • Budget building, optimisation, and management.
  • Deep knowledge of Google Ads, particularly PPC/paid search.
  • Exceptional Excel skills and comfortable working with large data sets.
  • Translate raw data into actionable insights.
• Education
  • Bachelor’s degree in Marketing or a related field.
• Schedule / In‑Office Requirements
  • Work Monday–Friday.
  • Travel up to 25 %.

• Competitive pay: commensurate with experience.
• Schedule:
  
  Full‑time, Monday – Friday.
• Benefits: equity and bonus opportunities; full benefits package—details available via benefits portal.

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic prohibited by law. We are dedicated to providing a work environment free from discrimination and harassment, where employees are treated with respect and encouraged to be authentic.