Senior Manager Communications Strategy and Activation

Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA:

• Salary Range: $102,000 - $142,800
• Comprehensive Benefits Package
• Annual Bonus Eligibility
• 401k & Company Match

Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate Branded growth. The Sr. Manager of Communications Strategy & Activation will be critical in elevating brand storytelling and delivering bold, breakthrough, culturally relevant creative activations. The ideal candidate is a strategic brand builder with a strong background in developing creative and translating to integrated activations and brand experiences. This role leads a team of 2 Associates, reports to the Director of Integrated Communications & Creative Services and is part of the Marketing Center of Excellence at Bimbo Bakeries USA.

This role also leads cross-functional teams and agency partners, guiding strategy, establishing processes, and driving effectiveness.

• Set the standard for the Comms Strategy & Activation team by building strong relationships, stewarding the function both internally and externally, and fostering a culture that believes in the power of brand and creativity. Represent the function values, philosophies, and priorities at every touchpoint.
• Lead, coach, and develop a team of 2 Associates, dedicated to Comms Strategy & Activation, that is collectively responsible for creative effectiveness and full-funnel activations across every Brand in the Bimbo Bakeries USA portfolio.
• Establish and optimize scalable processes, workflows, and best practices that elevate team performance and cross-functional collaboration.
• Build, lead, and mentor a forward-thinking team, providing guidance, coaching, and development opportunities to foster growth and improve performance.
• Model leadership behaviors that build trust, accountability, and a culture of continuous improvement.

• Lead your team in partnering with Brand teams on all aspects of brand building to achieve annual business goals and improve brand equity.
• Guide and empower direct reports to manage day-to-day Brand relationships for their assigned Brands, while you oversee strategic alignment and escalation.
• Provide expertise and enable excellence across brand foundations, packaging design, visual identity, creative development, paid asset production, and integrated communications. Champion the adoption of standardized tools, frameworks, and processes across all brands to drive consistency and efficiency.
• Support Brand teams with guidance on process, tools, and partners to elevate creative effectiveness and full-funnel activations.
• Drive prioritization and resource allocation across brands, ensuring the team is focused on the highest-impact work.
• Share wins, learnings, and processes with your team and across Brand teams to enable the entire portfolio to efficiently improve.

• Oversee and govern the creative development workflow, ensuring your team and agencies follow a clear, repeatable process from briefing through delivery.
• Ensure your direct reports are equipped to manage day-to-day creative development while you provide strategic oversight and escalation support.
• Responsible for the end-to-end creative development process for brand platforms and brand campaigns that are distinctive, relevant, and have proven potential to extend across full-funnel consumer touchpoints. Empower team to lead for their assigned brands, helping with escalation as needed
• Craft creative briefs for agency partners, working closely with Brand and Consumer Insights to ensure we are providing clear direction that is informed by a strong understanding of the brand purpose, business strategy, and audience.
• Inform creative testing approach and stimulus development, participate in research when possible, and guide creative optimizations to apply learnings.
• Guide creative asset production process, with production cost consultants when applicable, through pre-production, shoot, and post-production to deliver assets on time and on budget that…