Regional Sales Program Manager

Regional Sales Program Manager

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$90,000.00/yr - $/yr

The Plumber Partner Program (P3) is American Restoration’s national growth initiative designed to build strong referral partnerships with plumbers. The program creates a win‑win‑win:
Plumbers earn incentives, homeowners get immediate service, and our Brands secure consistent mitigation revenue. Each Sales Rep in P3 is expected to build and maintain a referral pipeline of 60 referrals per month
, supported by standardized workflows, marketing tools, and data‑driven accountability.

The Regional Sales Program Manager plays a critical leadership role in scaling and driving the success of P3 across multiple ARO Brands. They act as the bridge between Sales, Operations, Finance, and Marketing—ensuring program standards are executed, KPIs are met, and culture is intentionally built across the field. While not directly accountable for operations close rates, the Program Manager partners closely with Operations to support KPIs, drive standardization of workflows in Dash (Core Logic) and Luxor CRM
, and ensure data integrity.

This role also serves as a strategic advisor to the VP of Sales & Business Development and the CRO
, providing insight into key drivers that increase both referrals and operational KPIs, ensuring the program continues to scale effectively and deliver EBITDA impact.

Key Responsibilities

• Lead regional execution of the Plumber Partner Program (P3), ensuring brand‑level adoption and alignment with corporate strategy.
• Drive standardization of workflows in Dash (Core Logic) and Luxor CRM, ensuring data integrity and consistent revenue recognition.
• Partner with Brand Leaders, RVPs, and Operations to ensure compliance with program milestones (Date Received, Date Contacted, Inspection Scheduled, Work Authorization, etc.).
• Provide insight and feedback to VP of Sales & Business Development and CRO on growth opportunities, referral drivers, and Ops execution levers.

Sales Management & Coaching

• Assist with recruiting, onboarding, and developing PPP Sales Reps / Plumber Managers within assigned brands.
• Provide ongoing training, ride‑alongs, and coaching, reinforcing value‑based selling, WIIFM, active listening, and objection handling.
• Build culture by design: celebrate wins (referrals, inspections, jobs secured) through weekly scoreboards, team huddles, and incentive programs (SPIFFs, contests, etc.).
• Ensure sales reps consistently move toward achieving 60 referrals per month.

Operational Partnership

• Collaborate with Brand Operations Leaders and Office Managers to ensure invoicing SOPs, file compliance, and Free Dry‑Outs are properly tracked.
• Partner with Ops on execution of Mitigation Ops Scorecards and P3 Ops Scorecards to monitor program health.
• Support coordination between Sales & Ops during homeowner handoffs at milestones, strengthening the customer experience and plumber trust.
• Own delivery of regional referral goals and sales rep performance.
• Work with Finance/Controllers to ensure accurate sales rep commission payments tied to proper data entry.
• Track and report referral growth, month‑over‑month performance, and ROI metrics (Revenue, EBITDA, Mit Gross Margins).
• Provide proactive recommendations on strategic levers to improve referrals and Ops KPIs.

Marketing & Brand Support

• Ensure deployment and proper use of PPP Marketing Collateral (Plumber Boxes, banners, table runners, stickers, swag).
• Partner with Marketing (HQ and Brand level) to manage brand‑specific assets and Wave launches.
• Reinforce PPP messaging with plumbers, leveraging the 1‑2‑3 value steps:
  Call us from the property → We secure the job → You get paid.
• Serve as the face of P3 regionally, inspiring trust and alignment with plumbers, homeowners, and internal teams.
• Promote a celebratory, high‑energy culture through 1 on 1s, team chats, scoreboard celebrations, and brand engagement.
• Play a lead role in training seminars (Sales & Ops), panels, and ongoing program education.

Qualifications

• 5‑10 years of Sales Leadership experience, ideally in restoration, home services, or related B2B/B2C industries.
• Proven success…