Senior Market Research Consultant

Career Area:

Marketing

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

The person will be a key member of Cat Digital’s Global Marketing & Brand organization, driving the next generation of data‑driven marketing s role will focus heavily on marketing data insights, analytics, and reporting to support marketing strategies in close partnership with Enterprise Marketing and  Strategy & Digital Product teams.

The successful candidate will combine advanced data analysis skills with deep business acumen to transform complex Marketing & Digital Behavioral datasets such as GA4/Big Query, Paid Media, Social into actionable insights that improve business decision making,  strategy & performance. This position requires a technically sound analyst who can learn the business & marketing data flows quickly and tell data stories through compelling visualization & reporting solutions that align with data quality and reporting standards.

• Partner with Enterprise Marketing and Digital Product teams to translate complex business questions into clear analytical frameworks and scalable data solutions that support  strategy and performance.
• Transform large, multi‑source datasets (Digital Behavioral, Marketing, Transactional, and Master Data) into actionable insights that uncover user behavior patterns, trends, risks, and growth opportunities.
• Lead deep‑dive analyses of  data to identify how users engage, convert, and move through digital experiences — and translate findings into compelling narratives that drive business decisions.
• Design and deliver executive‑ready dashboards and reporting (Tableau or Power BI) that go beyond metrics to tell a cohesive story about performance, user behavior, and optimization opportunities.
• Develop and maintain automated data pipelines using SQL, Python, and cloud data platforms (Snowflake preferred) to ensure accurate, scalable, and timely insights.
• Support the integration of business unit data into centralized marketing and digital reporting environments to enable a unified view of customer and web performance.
• Establish and uphold standards for data quality, metric definitions, and reporting consistency across digital properties.
• Collaborate with data engineers and data scientists to incorporate advanced analytics, automation, and AI‑driven capabilities that enhance KPIs and decision intelligence.

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the…