Marketing Specialist - Digital

About Apex Service Partners:
Apex Service Partners is a people‑focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. One of our largest brands, A#1 Air, is seeking an experienced Paid Search Analyst with comprehensive expertise in Paid Campaign Management to enhance our brand presence and drive business growth.

Job Summary:

MKT
310 Marketing Specialist – Digital

Location:

Irving, TX

Pay: $80 Hourly

Job Type: Full‑Time

Apex Service Partners is looking for a Senior PPC Analyst to develop and execute paid search strategies that deliver measurable ROI and support our broader marketing initiatives.

• Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
• Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
• Monitor and analyze key performance metrics, delivering actionable insights and recommendations to improve results and align campaigns with business objectives.
• Collaborate with the CRM team to track campaign‑driven revenue and profitability accurately.
• Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
• Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
• Foster a collaborative environment that supports knowledge sharing and encourages professional development of team members.
• Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
• Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
• Engage in professional development opportunities and contribute learnings to the team to support collective growth.

• Minimum of 3+ years of experience in paid search advertising.
• Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads).
• Strong analytical skills with a data‑driven mindset; advanced proficiency in spreadsheets.
• Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus.
• Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus.
• Experience working with CRMs such as Service Titan is a plus.
• Familiarity with AI tools for campaign building and optimization is a plus.

This position is 4 days onsite in Irving, TX with Wednesdays remote. Pay range is $80‑105K.

Apex Service Partners is an Equal Opportunity Employer
. We provide equal employment opportunities to everyone regardless of their race, ethnicity, beliefs, religion, marital status, gender, gender identity, citizenship status, age, veteran status, or disability. We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.