Vice President, CRM & Lifecycle Marketing

Vice President, CRM & Lifecycle Marketing page is loaded## Vice President, CRM & Lifecycle Marketing locations:
Support Center - Irving, TXtime type:
Full time posted on:
Posted Todayjob requisition :
REQ 77334

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands:
Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox,  and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us.

We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside.  There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!
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* POSITION OVERVIEW:

** We’re seeking a dynamic and strategic
** Vice President of CRM & Lifecycle Marketing
** to lead Signet’s enterprise approach to customer retention, loyalty, and personalized engagement across Kay, Zales, Jared, and our family of brands.

This leader will shape how we build lasting customer relationships — maximizing lifetime value through data-driven lifecycle programs, omnichannel communications, and next-generation personalization. You’ll design and oversee a modern CRM engine that connects insight, creativity, and technology to deliver meaningful experiences from a customer’s first purchase through every milestone that follows.
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* KEY RESPONSIBILITIES:

**** Enterprise CRM & Lifecycle Strategy
*** Develop and lead a multi-brand CRM strategy that deepens relationships, increases retention, and maximizes lifetime value.
* Design the full customer lifecycle — from onboarding and engagement to loyalty, win-back, and advocacy.
* Partner with brand and eCommerce teams to tailor CRM journeys that reflect each brand’s identity while leveraging shared enterprise tools and data.
* Establish a continuous test-and-learn roadmap to optimize performance and conversion.
** Loyalty & Retention
*** Evolve Signet’s loyalty and membership programs to align with brand and business strategies, driving engagement and advocacy.
* Translate customer insights into compelling offers, experiences, and value propositions that build emotional connection and long-term loyalty.
** Data, Personalization & Martech Integration
*** Collaborate with Analytics and Martech teams to define segmentation, personalization models, and trigger-based marketing.
* Ensure CRM platforms are fully integrated across eCommerce, retail, and service channels for seamless experiences.
* Oversee customer data governance and evolution to ensure responsible, relevant, and high-impact personalization.
** Collaboration & Leadership
*** Lead a high-performing team spanning CRM strategy, campaign management, loyalty, and operations.
* Partner cross-functionally with Analytics, Media, Brand, and eComm teams to create connected customer experiences across paid, owned, and earned channels.
* Serve as the enterprise champion for lifecycle marketing — embedding retention KPIs (CLV, churn, repeat rate, ROI) into every decision.
** Success Metrics
*** Growth in Customer Lifetime Value (CLV)
* Improved retention and repeat purchase rates
* CRM-driven revenue and engagement (email/SMS/app)
* Loyalty program growth and participation
* Conversion and incremental revenue from CRM initiatives
** Leadership Competencies
*** Strategic, customer-centric thinker
* Data-driven decision-maker with analytical rigor
* Collaborative influencer and change leader
* Innovative, growth-minded strategist
* Proven talent developer and team builder
** Candidate Profile
*** 10+ years leading CRM, lifecycle, or loyalty marketing — ideally within multi-brand retail or consumer sectors
* Demonstrated success driving measurable growth through personalization and retention programs
* Hands-on expertise with CRM ecosystems (Salesforce, Adobe, Braze, Iterable, or similar)
* Skilled at connecting data, insight, and creativity to deliver customer-first experiences
* Comfortable driving transformation in complex, matrixed environments
* Bachelor’s degree in Marketing, Business, or related field; MBA preferred
** WHY JOIN US
** At Signet, we’re transforming how customers connect with our brands — building relationships that last a lifetime. This is a rare opportunity to lead CRM strategy at enterprise scale and shape the future of loyalty, personalization, and customer engagement across some of the most iconic names in jewelry.
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