Senior Analyst Commercial

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Founded in 1981, Deutsch Family Wine & Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. DFWS was recognized as a top workplace in the U.S. in 2022, 2023, 2024, and 2025.

Deutsch Family Wine & Spirits is seeking a Senior Analyst, Commercial Insights - Performance
. This role is a key member of the Performance Management team and is responsible for Business Performance Reporting and Analytics, including all National Program Communication and Measurement for Deutsch Family Wine & Spirits. Candidate must have strong technical skills, keen attention to detail and be an independent thinker. The role requires daily cross‑function collaboration and excellent communication skills, both written and verbal, as well as proactive problem‑solving skills and the ability to plan and manage multiple projects to a timeline.

This role reports to the Director of Commercial Insights - Performance and works remotely but is ideally located in the Tri‑State or Dallas area.

• Manage all aspects of National Program Communication and Measurement, including announcements, goal capture, process management and tracking; delivering program documentation on time in an easy‑to‑read format to the organization.
• Provide support to the Director – CI Performance Management on program measurement and evaluation process by completing preliminary analyses to assist in defining appropriate metrics and benchmarks for all national programs to optimize the value of each program/incentive and in the evaluation of program effectiveness.
• Own the fundamental design of goal capture and program tracking tools ensuring reporting creates the appropriate sense of urgency, big thinking and strategic focus.
• Proactively identify risks and opportunities to overall program strategy from goal setting through program period as well as impact to national plan at the market level and address with CI – Distributor and the appropriate members of the sales team as necessary.
• Develop and maintain national performance reporting in support of organizational strategic priorities and annual plan.

• Development and automation of performance reporting within a data lake, moving away from Excel reporting and leveraging approved technology for on‑demand self‑service data and report access for all areas of the organization.
• Ability to bridge the gap between organizational data and reporting needs and the IT department, ensuring IT delivers the most effective data reporting to support corporate strategy.
• Ensure data integrity of all performance and program reporting. Ability to independently identify data quality issues in internal reporting and data systems and problem‑shoot to resolve in a timely manner.
• Supervise the Go Spot Check /  day‑to‑day relationship, ensuring national missions are properly created within  and rolled out to our distributor partners.
• Contribute to data democratization at DFWS with recommendations to standardize our approach to sharing all commercial and shopper information and insights with clearly defined credibility, analytic, visual and delivery standards.

• Collaborate with all levels of the sales organization including GMs, VP – Distributor Performance, SVP – Commercial Marketing, Sales Advisory Committee and Commercial Insights Leadership Team to ensure programming measurement is aligned to corporate strategy.
• Serve as day‑to‑day contact for the sales team on questions, challenges and adjustments on programming strategies, goal setting, measurement and performance reports.
• Collaborate with IT on development and automation of both program and performance tracking opportunities.
• Support the annual planning process by providing CI – Distributor and field sales with insight into future programming and its incremental impact at the market level as well as development of necessary planning support tools.

• Education:
  
  Ba…