Manager, Marketing Analytics - Botox

Company Description

Abb Vie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

The APEX (Analytics and Performance Excellence) team supporting Abb Vie’s US Commercial organization is 250+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership – ensuring that all decisions are grounded in rigorous intelligence and earned intuition.

We look at ‘data’ differently – as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously – without taking ourselves too seriously.

We are smart, fun, quirky, and innovative – and we’d love for you to join us.

Job Description:

This role will be a trusted advisor to BOTOX® Therapeutic area leadership, leveraging superior customer and marketplace understanding that will deliver insights highlighting business opportunities and guiding brand strategy. The Manager of Marketing Analytics will design, implement, manage, analyze, and effectively communicate marketing analytics and omnichannel analytics initiatives. This individual will derive high-impact learnings from behavioral analytics, which includes developing and deploying analytic solutions based on business needs and supporting the measurement of brand strategies and tactics at a national and sub-national level.

The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

This position’s primary objectives:
The Manager will act as intelligence partner with brand teams to guide and help formulate commercial brand strategy, identify tactical opportunities, lead insight discovery, and develop metrics and practices for measuring and improving marketing and promotional campaigns and initiatives.

This role will collaborate with key APEX partners (Patient Services, Market Access, etc) and other cross-functional partners and internal customers such as Finance and Marketing to design, build, and implement reporting, analytics, and optimization solutions as well as develop to commercial teams a holistic perspective and recommendations.

• Serve as analytics partner to the BOTOX Therapeutic team– and offer a wide variety of analytics solutions and custom research solutions – ranging from reporting and tracking to advanced analytics in support of key business questions and strategies.
• Derive findings and implications from patient, physician or account/practice analytics to strengthen commercial understanding of market dynamics, brand performance, and key opportunities; serve as a key contributor to the quarterly business review, annual brand planning processes; and develop fact-based recommendations to optimize performance.
• Determine sub-national (accounts or physicians) drivers of brand performance, providing drill downs and diagnostics to performance dynamics driven by customer behavior to assist the brand in understanding performance.
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability).
• Demonstrate a strong understanding of syndicated and Abb Vie proprietary data, data science and…