Brand Manager, Creative Brand Strategy

Overview

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world:
Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before... we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're  fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

The Brand Manager, Creative Brand Strategy helps bring Taco Bell's brand to life through strategy, storytelling, and creative executions that help evolve Taco Bell's brand. This role plays a key part in turning brand and cultural strategy into bold, engaging ideas that connect with fans and help drive the business forward.

The ideal candidate is a strategic and creative thinker with a strong pulse on culture and knows how to turn insights into strategy. They're curious, collaborative, organized, and passionate about creating work that gets people talking. They can move fluidly between big-picture thinking and detail-oriented execution, thriving in a fast-paced, highly creative environment.

• Lead strategy development for assigned brand initiative helping to build and evolve strategic platforms that guide how the brand shows up across campaigns, culture, and communications.

• Help drive the brand tentpole pipeline by identifying and shaping ideas that anchor Taco Bell in culture and keep the brand top of mind throughout the year.

• Partner with agencies and internal teams to help shape creative ideas and ensure campaigns feel relevant, distinctive, and true to the brand.

• Collaborate across functions including PR, Social, Digital, and Media to bring to life integrated ideas that engage target audiences and drive brand love.

• Drive day-to-day creative development by synthesizing insights, shaping narratives, and ensuring briefs inspire culturally resonant ideas.

• Lead elements of the brand planning process tracking upcoming programs and ensuring marketing initiatives ladder up to the brand's larger goals.

• Track and report on key brand metrics to understand how campaigns perform and identify opportunities to optimize future work.

• Manage brand storytelling platforms ensuring consistent and cohesive brand expression across initiatives.

• Champion creative excellence helping ensure Taco Bell's work stays modern, culturally relevant and reflective of our brand values.

• Bachelor's degree required

• 8+ years of relevant experience in Brand Marketing, Creative Development, or Strategic Planning (agency experience a plus)

• Proven ability to create and execute brand strategies and marketing campaigns

• Strong verbal/written communication skills

• Knowledge of news, trends, and pop culture

• Organized, detail-oriented, creative, and adaptable under pressure

• Strong project management and cross-functional collaboration skills

• Strategic, creative thinker and effective storyteller

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday

• Onsite childcare through Bright Horizons

• Onsite dining center and game room (yes, there is a Taco Bell inside the building)

• Onsite dry cleaning, laundry services, carwash,

• Onsite gym with fitness classes and personal trainer sessions

• Up to 4 weeks of vacation per year plus holidays and time off for volunteering

• Generous parental leave for all new parents and adoption assistance program

• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting

• Comprehensive medical & dental including prescription drug benefits and 100% preventive care

• Discounts, free food, swag and... honestly, too many good benefits to name

Salary Range: $137,900 to $152,500 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of…