Social & Content Strategy Lead

At RENPHO
, we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 25+ millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

We are hiring a Social & Content Strategy Lead to architect Renpho’s brand voice, narrative system, and content strategy globally.

This role is not a posting role and not a growth role. You are responsible for what we say, why we say it, and how it shows up consistently across social, brand content, retail storytelling, and influencer narratives.

If you think in stories, build systems, and know how to turn a point of view into repeatable content others can execute, this role is for you

• Define Renpho’s brand narrative and POV
• Build a scalable content system (not one-off posts)
• Ensure consistency across social, influencers, PR inputs, and retail storytelling

• Own brand-level content strategy and editorial direction
• Define content pillars, themes, and narrative arcs
• Create global content guidance used by US and China teams
• Partner with PR, Influencer Strategy, and Design on messaging inputs
• Provide messaging inputs for new product launches and sales channels
• Review content for narrative consistency

• Clear, repeatable brand narratives used across teams
• Strong engagement quality (not volume for volume’s sake)
• Reduced messaging drift across channels
• Content reused across social, sales decks, PR, and influencer

• 8+ years in brand content, editorial, or narrative strategy
• Strong writing and storytelling skills
• Experience working with global teams
• Comfortable defining direction and letting others execute
• Brand-first mindset (not performance marketing)

• You measure success by posting frequency alone
• You see social purely as traffic generation
• You need heavy approval cycles to operate