Group Product Manager, Upstream Marketing

Overview

Group Product Manager, Upstream Marketing-TMTT

Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

As we prepare for the next phase of growth for EVOQUE, we are seeking an experienced upstream marketing leader who brings deep strategic marketing capability, cross‑functional influence, and the ability to drive clarity and progress in ambiguity. This is a high‑ownership role designed for a proactive, seasoned marketer who can immediately lead key NPD, strategy, and VOC work streams.

This is an on-site role based in Irvine, CA

Develop and execute the upstream product marketing strategy for the EVOQUE TTVR portfolio. Engage cross‑functional partners including R&D, Clinical, Global Marketing, and regional commercial teams to define market needs, shape product strategy, and influence new product development. Your contributions in this role will directly impact the evolution of TR therapy and Edwards’ leadership in this emerging space.

• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
• Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
• Conduct in‑depth competitive landscape and clinical evidence assessments to guide strategy.
• Translate insights into clear value propositions, claims, and product positioning.
• Influence R&D priorities through strong understanding of market dynamics, workflows, and customer pain points.
• Act as a connector across R&D, Clinical, Regulatory, Quality, HEOR, Medical Affairs, and Global Marketing.
• Identify issues and risks early; bring forward solutions and drive alignment through collaborative leadership.
• Lead early commercialization planning, including messaging frameworks and evidence strategy inputs.

• Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives
• Drive labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
• Develop IFU required for regional product approvals for major product launches or programs and initiatives
• Define and build a body of clinical and economic evidence that supports the regional value proposition
• Manage budgets related to product line, campaigns and projects
• Lead significant process or corporate initiatives that impact and bring value to the marketing organization
• Other Incidental Duties

• Bachelor's Degree or Equivalent in related field, minimum 10 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria Required OR Master's Degree or equivalent in related field, 8 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria Preferred

• Experience in upstream marketing
• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication…