Marketing Manager E-commerce Focus

About ROXON

ROXON is a fast-growing modular multi-tool and outdoor EDC brand focused on innovation, functionality, and premium design. Our core sales channels are Shopify (DTC) and Amazon
, with a strong emphasis on the U.S. market.

As we scale, we are looking for a Marketing Manager who can own growth strategy, drive revenue-focused marketing execution, and lead cross-platform performance with clear goals, structure, and accountability.

This role is intended to become a long-term, full-time position. To ensure strong mutual fit, we may begin with a contract-to-hire phase before full-time conversion.

This is a growth-driven Marketing Manager role
.

You will be responsible for translating sales targets into actionable marketing plans, managing execution across platforms, allocating budgets, setting KPIs, and continuously reviewing and optimizing performance.

You will work closely with:

• Creative Lead / Brand team (visuals, brand assets, content quality)
• Marketing execution team (social, content, community)

This role owns strategy, performance, and results
.

• Translate monthly and quarterly sales targets into clear marketing strategies
• Build channel-level plans for Shopify and Amazon
• Define customer acquisition vs retention strategies
• Plan promotional calendars (launches, seasonal sales, Black Friday, holidays)
• Decide when to test, scale, pause, or stop campaigns

• Own overall marketing performance for Shopify (DTC)
• Understand and optimize Amazon marketing and traffic drivers (ads, promotions, listing performance)
• Align on-site conversion strategy with traffic acquisition
• Ensure campaigns are conversion-driven, not just traffic-driven

• Oversee paid advertising strategy across Google, Meta, Amazon Ads, and other relevant platforms
• Allocate and manage budgets based on ROI and priorities
• Monitor ROAS, CAC, CVR, AOV, and contribution margin
• Work with execution support or agencies as needed

• Define clear KPIs for team members and channels
• Track performance weekly and monthly
• Run reviews: what worked, what didn’t, and why
• Adjust strategy based on data, not assumptions
• Report performance clearly to leadership

• Assign tasks to marketing team members (content, social, community)
• Ensure execution aligns with strategy and timelines
• Hold team members accountable to KPIs
• Collaborate with Creative Lead on assets and brand consistency
• Ensure fast feedback loops and clear ownership

• 4+ years of experience in e-commerce marketing or growth marketing
• Strong experience with Shopify (required)
• Solid understanding of Amazon marketing and marketplace dynamics
• Proven ability to manage paid ads and performance metrics
• Experience setting KPIs and managing execution through others
• Strong analytical and decision-making skills
• Comfortable working in a fast-moving, resource-lean environment
• Excellent communication and prioritization skills

• Experience in outdoor, EDC, consumer hardware, or lifestyle brands
• Experience scaling from small teams to larger operations
• Familiarity with email/SMS lifecycle marketing
• Experience working with agencies or contractors

• Start as a contractor (20–30 hrs/week) for the first 3–4 months
• Clear success metrics will be defined at the start
• Transition to full-time based on performance, ownership, and results
• Opportunity to grow into a senior marketing leadership role as the company scales

• Direct impact on revenue and company growth
• High ownership and visibility
• Opportunity to shape the marketing system from the ground up
• Long-term growth potential as the brand scales globally