TPO Marketing Specialist

TPO Marketing Specialist

Join to apply for the TPO Marketing Specialist role at Kind Lending | NMLS #3925.

Kind Lending is on the hunt for a marketing maverick who lives and breathes wholesale mortgage! Join our award-winning marketing team as we revolutionize the industry as one of the largest Wholesale lenders and fastest-growing mortgage company in the nation. This isn't just another marketing role – it's your chance to drive game-changing campaigns that put brokers first and fuel explosive growth.

Our Kind Ambassadors aren't just employees – they're the creative force reshaping the mortgage experience. At Kind Lending Our Culture Is In Our Name – and that means kindness drives everything we do, from how we support each other to how we serve our broker partners. If you thrive on innovation, crave meaningful partnerships, and live to create marketing that makes a difference, this is your moment.

• Partner with the TPO Marketing Manager and leadership team to craft breakthrough marketing strategies that amplify brand awareness and generate high-quality leads for our Wholesale Channel
• Drive ROI-focused budget coordination and execution across all marketing initiatives

• Design scroll-stopping content across social media, email campaigns, blog posts, and video content that resonates with mortgage brokers
• Develop compelling marketing collateral, presentations, and digital assets that speak directly to the wholesale audience
• Create campaigns that mortgage brokers actually want to engage with

• Build and analyze comprehensive metrics to measure campaign effectiveness and optimize performance
• Transform data insights into actionable strategies that drive measurable business growth
• Stay ahead of mortgage industry marketing trends and emerging technologies

• Work seamlessly with sales teams, leadership, and operations to align marketing efforts with business objectives
• Identify growth opportunities and develop tactical approaches to capture market share
• Lead special projects and support company-wide initiatives

What Makes You Perfect for This

• 2-4 years mortgage marketing experience (wholesale experience strongly preferred)
• Exceptional written and verbal communication skills with a creative edge
• Deep understanding of sales and marketing integration
• Non-QM knowledge is a major plus – we want someone who gets the complexity
• Salesforce experience preferred – help us leverage our CRM to its fullest potential
• Public relations and media experience is a bonus

• Data analytics wizard – you turn numbers into narratives
• Self-starter mentality with out-of-the-box thinking
• Master multitasker who thrives in fast-paced environments
• Cross-departmental collaborator extraordinaire
• Problem-solver who makes quick, effective decisions under pressure
• Project management pro with internal and external stakeholders

Bachelor's degree or equivalent hands-on experience preferred

The starting base salary pay range for this position is $55,000 - $65,000. The actual base is dependent on many factors, such as work experience, business needs, market demands, and other compensation components. The base pay range is subject to change and may be modified in the future.

This job description is not intended, nor should it be construed to be an exhaustive list of all responsibilities, duties, skills, or working conditions associated with a job. It is intended to be a general description of the principal requirements common to positions of this type.

Must be able to verify identity and employment eligibility to work in the U.S. without a visa sponsorship.

This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned to meet the needs of the organization.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of…