Tradeshow & Marketing Performance Lead

PHASE Scientific Americas is seeking a highly organized and results-driven Tradeshow & Marketing Performance Manager to lead event execution and optimize marketing ROI across the Americas. This individual will manage approximately 12–15 annual trade shows and distributor meetings, overseeing all pre-, during-, and post-event logistics while tracking marketing performance metrics that inform strategic decisions. The ideal candidate thrives in a fast-paced, cross-functional environment, balancing hands‑on event planning with analytical reporting and performance insights.

• Plan and execute 12–15 annual events including industry trade shows, distributor meetings, and regional conferences.
• Manage all logistics such as show registrations, booth selection, shipping, hotel blocks, and travel arrangements.
• Develop detailed event itineraries and staffing plans in collaboration with Sales, Operations, and Marketing.
• Lead weekly status calls with internal stakeholders to review timelines, deliverables, and task ownership.
• Coordinate on‑site resources, including booth setup, printed materials, promotional items, and lead capture tools.
• Oversee budget tracking, vendor coordination, and compliance documentation for all events.
• Host post‑mortem meetings within three weeks of each event to review execution, KPIs, and ROI findings.

• Develop and manage performance dashboards for all marketing activities (campaigns, trade shows, and digital initiatives).
• Track and report on lead generation, campaign engagement, conversion rates, and ROI.
• Provide weekly performance summaries to leadership highlighting wins, opportunities, and actionable insights.
• Partner with marketing and sales teams to align data reporting with business goals and revenue attribution.
• Build frameworks to continuously improve data capture, analysis, and storytelling across marketing functions.

• Work closely with Sales, Operations, and Marketing to ensure alignment on messaging, booth presence, and customer engagement.
• Partner with creative and digital teams to ensure event collateral, social media coverage, and follow‑up campaigns are cohesive.
• Manage internal communications around event participation, travel coordination, and booth assignments.

This role will collaborate with:

• Operations and Logistics
• Regulatory and Quality
• Creative

Full‑time, onsite role based in Irvine, CA or Garden Grove, CA.

Occasional domestic travel required (25–30%).

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4–7 years of experience in trade show management, event marketing, or marketing operations, preferably in healthcare or diagnostics.

• Strong organizational and project management skills with the ability to manage multiple concurrent events.
• Demonstrated experience with event logistics, vendor management, and cross‑functional coordination.
• Proficiency with Microsoft Office and marketing analytics tools (Excel, Semrush, Google Analytics, or Looker Studio).
• Experience with lead capture, CRM, and marketing automation platforms (e.g., Zoho, Hub Spot, Salesforce).
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to translate data into strategic insights.

• Experience managing national conferences or multi‑site trade show programs.
• Familiarity with digital dashboards, ROI reporting frameworks, and performance analysis.
• Strong presentation and stakeholder management skills.
• Knowledge of healthcare, diagnostics, or life sciences markets.