Digital Marketing Specialist

The Digital Marketing Specialist is responsible for planning, executing, and optimizing paid digital advertising campaigns to support client performance goals. This role collaborates closely with the Manager of Digital Marketing, members of the digital media team, and sales partners to deliver data-driven strategies, monitor campaign performance, and provide actionable insights that drive measurable results.

• Plan, develop, and implement successful search engine marketing, digital display, social and video strategies for a dedicated list of clients to drive optimal campaign results
• Analyze, monitor, and recommend digital campaigns tailored for each client
• Optimize campaigns based on best practices, budget and performance
• Deliver client summary including campaign analysis, trends, and recommended strategy
• Ensure implementation of best practice guidelines and follow company processes
• Actively collaborate with other Paciolan’s digital marketing specialists/strategist/managers to align digital advertising campaigns with other ongoing initiatives
• Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
• Conduct research projects related to performance analytics (KPIs)

• At least one year in a hands‑on role with digital marketing/programmatic campaigns at an agency, marketer, or demand side platform.
• High attention to detail, capable of handling complex analytical data, and the ability to make data‑driven decisions
• Must be a team player that is also comfortable working independently
• Strong organizational and computer skills
• Basic knowledge of Microsoft Office
• Detail oriented with excellent follow up skills
• Strong written, verbal and interpersonal skills
• Willingness to work the hours necessary to meet department goals including evenings, weekends and some holidays

• Experience managing paid online advertising campaigns in an agency setting is a plus
• Google Ads and Google Analytics experience and certification
• Experience with or significant exposure to college athletics and live entertainment industry
• Experience building media plans and meeting campaign performance goals
• Experience with ROAS measurement and reporting
• Exposure to offline marketing channels & tactics
• Bachelor’s Degree in Marketing/Business or other related field preferred

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.