Social Media Specialist

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Planet DDS is a leading provider of a platform of cloud-based solutions that empowers growth-minded dental businesses. Now serving over 13,000 practices and 118,000 customers in North America, Planet DDS delivers a comprehensive suite of solutions, including Denticon Practice Management, Cloud 9 Ortho Practice Management, and Apteryx Cloud Imaging. Planet DDS is dedicated to enabling dental support organizations (DSOs) and groups to grow and thrive with technology that delivers seamless integrations, improved workflows, and future-proof scalability.

Own the Planet DDS social media presence across platforms, building brand awareness and driving engagement. This role is equal parts creative storyteller, brand voice ambassador, and data-driven marketer. Work closely within the Marketing team:
Brand Marketing, Product Marketing, Growth Marketing and executives to showcase our thought leadership, highlight customer stories, and create buzz around our products and company.

This is a hybrid position (2x per week) in either our Irvine, CA or Phoenix, AZ office.

• Develop and execute compelling social media content, from concept to publishing, across Linked In, Meta, Instagram, Tik Tok, and other relevant platforms, representing both the Planet DDS brand and select executives.
• Produce multimedia content (images, short videos, carousels) using tools like Canva or similar.
• Craft posts that not only follow brand voice and style standards but also carry Planet DDS strategic messaging as the through line.
• Execute organic social media campaigns to support product launches, events, and marketing initiatives.
• Partner with other members of the Marketing team to ensure social content supports broader growth marketing, product marketing, and brand team goals.
• Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Proactively engage with relevant industry communities, partners, and influencers to expand reach.
• Track performance metrics (engagement, reach, impressions, conversions) and provide actionable insights.
• Test and optimize content for maximum engagement and ROI.
• Maintain awareness of dental industry trends and competitor activities to keep content relevant and competitive.

• 2–4 years managing social media for a B2B or B2C brand, preferably in dental, SaaS, healthcare, or technology.
• Strong writing and editing skills with an eye for brand tone.
• Proficiency in social media management and project management tools (e.g., Hootsuite, Click Up).
• Basic graphic design and video editing skills (Canva).
• Understanding of social media analytics.
• Creative, proactive, and detail-oriented.
• Comfortable working in a fast-paced, evolving environment.
• Passionate about connecting with audiences and telling brand stories.