Social Media Manager

Role Summary

The Social Media Manager will take ownership of Ba Rup On ’s social media presence and growth. This includes strategy development, content planning, team coordination (designers/writers), campaign execution, performance tracking, and continuous optimization. Ideal candidates are both strategic thinkers and hands‑on executors with a pulse on digital trends and content innovation.

• Develop, implement, and manage Ba Rup On ’s social media strategy to align with business goals.
• Oversee content creation and publishing across platforms (Linked In, Twitter, Facebook, Instagram, You Tube, Threads, etc.).
• Manage the social media calendar, ensuring consistent voice and brand messaging.
• Coordinate with internal teams and freelancers for content production (visuals, video, articles, etc.).
• Analyze platform performance using tools like Google Analytics, Meta Insights, and Sprout Social (or similar).
• Respond to community questions, foster engagement, and build relationships with key stakeholders.
• Report on KPIs monthly and adjust strategies accordingly.

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 3–5 years of experience in social media management (B2B or government/contracting sector a plus).
• Excellent written and verbal communication skills.
• Proficient with social media tools (e.g., Hootsuite, Buffer, Later, Meta Business Suite).
• Experience with graphic tools like Canva or Adobe Creative Suite.
• Ability to multitask, prioritize, and manage time effectively.
• Knowledge of SEO and paid media is a plus.

• Career growth opportunities in a scaling startup
• Creative freedom and support for experimentation
• Meaningful work that supports small businesses