Director, US Growth Strategy

Director, US Growth Strategy

iHerb is a multi‑billion dollar, global powerhouse in health and wellness that has experienced some of its fastest growth internationally despite being headquartered in the United States. We are masters of global logistics, operating in 180 countries including major markets like Saudi Arabia, Korea, and Japan where we are the #1 brand and a household name. We are eager to find our first‑ever leader for the US business, to crack the code on establishing a strong brand presence in our home market.

We need a savvy full‑stack marketer with entrepreneurial DNA who can work fast in a large company environment, by having a clear strategy and tactical plan to win, and knocking down internal and external barriers to bring that vision to life. The US market is the most competitive, but most rewarding opportunity in the entire iHerb portfolio, and we're looking for a passionate individual to lead it.

Required:

• 10+ years of ecommerce growth and operations experience.
• 5+ years of experience managing people and teams either directly or on a dotted line basis and is not above rolling up your sleeves to assist in execution. Needs to be comfortable with leading and doing.
• 5+ years of experience in ecommerce marketing strategy and execution.
• Deep experience and fluency in brand strategy and execution.
• Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized "doer," with a data‑driven mentality and a bias towards action.
• Customer‑oriented and hyper‑analytical, with a positive, entrepreneurial spirit.
• Proven record of partnering cross functionally to drive top line growth.

Equipment Knowledge:

• Broad knowledge and experience with ecommerce marketing platforms (e.g. CRM, CMS, CDP, paid search, paid social, loyalty and others).
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.

Experience Requirements:

Generally requires a minimum of ten (10) plus years of digital ecommerce, CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce.

Education Requirements:

Bachelor's Degree or equivalent experience preferred.

Anticipated Pay Scale:

$162,190 - $221,169 USD