Regional Marketing Director

The Regional Marketing Director is a field-facing marketing leader responsible for driving divisional marketing performance, accountability, and return on investment across a defined multi-division region. This role serves as the strategic marketing owner for the region—partnering closely with Division Presidents, Sales Leadership, and Corporate Marketing to translate business objectives into executable, performance-driven marketing strategies.

The Regional Marketing Director provides real‑time market support, prioritizes resources across communities, and ensures marketing investments directly impact traffic, lead quality, conversion performance, and sales velocity. While tactical execution is carried out by Division Marketing Managers and Coordinators, this role owns regional strategy, performance oversight, reporting, and corrective action.

This role also ensures each community operates against a proactive, performance‑driven annual marketing and events calendar aligned to divisional sales priorities, inventory levels, and market demand.

We are looking to hire Regional Marketing Directors to support the following 3 regions:
Texas (Austin, DFW, Houston);
Northwest (Bay Area, Sacramento, Oregon, Washington); and Southwest (Arizona and Southern California). Candidates must reside within the region they will oversee.

• Serve as the marketing lead for assigned divisions, aligning strategy with sales, inventory, and revenue goals.
• Partner with Division Presidents, Sales Leadership, and Operations to support near- and long‑term business objectives.
• Participate in weekly division leadership meetings and key sales 1:1s to assess needs and provide marketing guidance.
• Conduct monthly marketing performance reviews to evaluate KPIs, budget pacing, community priorities, and risks.
• Own impact assessments related to launches, absorption challenges, and inventory shifts, including strategic adjustments, budget reallocations, and community prioritization.
• Collaborate with Corporate Marketing, Digital, and Product Strategy teams to align messaging and execution plans.
• Analyze lead-to-appointment and lead-to-sale performance by community, lead source, and campaign.
• Identify funnel gaps and recommend corrective actions, including spend optimization, nurture strategies, messaging adjustments, and CRM workflow improvements.
• Partner with Division Sales Leadership to address recurring response or conversion challenges.
• Ensure marketing-generated leads (paid media, digital campaigns, and events) support timely follow‑up, accurate attribution, and measurable ROI.
• Promote consistent lead management standards across divisions while adapting to local market needs.
• Own regional oversight of digital performance, including paid media efficiency, listings accuracy, and funnel health.
• Audit underperforming communities to ensure websites, listings, and inventory reflect current pricing, photography, availability, and buyer positioning.
• Direct monthly reallocation of digital spend based on performance data, inventory levels, and market conditions.
• Ensure accuracy and consistency across digital touchpoints, including community websites, listings platforms, Google Business Profiles, and CRM integrations.
• Partner with Corporate Digital and Creative teams to improve conversion performance and user experience.

• Identify traffic, broker, or inventory gaps and recommend appropriate event strategies.
• Oversee development and management of an annual marketing and events calendar for each community, ensuring appropriate cadence, timing, and investment.
• Partner with Division Marketing Managers to sequence events strategically across launches, inventory pushes, broker outreach, and seasonal demand.
• Approve event objectives and success metrics while delegating execution to Division Marketing teams.
• Evaluate event effectiveness using performance data and adjust strategies to improve ROI and avoid audience fatigue.

• Conduct regular field visits to audit active communities for brand compliance, on‑site presentation, and…