Associate Director, Product Marketing; Console

Overview

Join to apply for the Associate Director, Product Marketing (Console) role at Razer Inc.

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work
, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work
, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally.

• Develop and implement comprehensive marketing plans for new products or services launches, including market research, positioning, messaging, campaign strategy, creative development, and execution.
• Manage marketing budgets for product categories, ensuring efficient use of resources and alignment with overall business objectives to drive revenue and market share.
• Collaborate with cross-functional teams, including product development, sales, and global marketing, to ensure consistent messaging and positioning of products or services in the market.
• Conduct competitive analysis to identify trends, opportunities, and threats in the market and develop marketing strategies to address them. Stay up-to-date on industry trends and best practices in marketing and communicate these insights to senior management.
• Drive thought leadership initiatives to build brand recognition and credibility among key audiences.
• Measure and analyze marketing performance using data analytics tools and techniques.
• Identify areas for process improvement and lead efforts to streamline marketing operations.
• Support customer events, trade shows, and other activities to showcase products or services and connect with customers.
• Provide guidance and mentorship to junior marketing professionals.
• Other duties as assigned.

Pre-Requisites

• Proven experience in B2C product marketing, preferably in consumer electronics or other consumer hardline companies.
• Strong understanding of product marketing principles, methods, and strategies.
• Excellent communication, presentation, and interpersonal skills.
• Ability to think strategically and analytically, with a focus on achieving business goals.
• Experience managing complex worldwide marketing programs and working within budget constraints. Proficiency in project management methodologies and tools.
• Solid knowledge of digital marketing channels and tactics.
• Demonstrated success in building successful go-to-market strategies.
• Knowledge of market research techniques and tools.

Education

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field. MBA preferred.

Salary Ranges (per Annum): $ - $

Disclaimer:
Exact compensation may vary based on skills, experience, and location.

Are you game?

• Seniority level:
  Mid-Senior level
• Employment type:
  
  Full-time
• Job function:
  Marketing and Sales
• Industries:
  Computers and Electronics Manufacturing

Note:

Referrals may increase your chances of interviewing. This listing includes other related postings and location notes that are not part of the core role.