Senior Brand Manager

Discovery Behavioral Health (DBH) is a national leader in behavioral healthcare and one of the fastest growing companies in the field. DBH offers world-class treatment for those struggling with eating disorders, mental health, and substance use and places a high priority on seeking employees who share our passion for improving the lives we serve.

Since 1997, Discovery Behavioral Health has helped thousands of patients discover their path to the full and rewarding lives they deserve with evidence-based and inclusive treatment options.

Position Summary:

The Senior Brand Manager is tasked with leading and executing comprehensive marketing strategies across the mental health and psychiatric portfolios. This role requires a strategic mindset to manage all aspects of marketing campaigns from conceptualization and planning through execution and analysis. The successful candidate will drive growth and enhance the reputation of our brands through effective digital, email, and integrated marketing campaigns.

This is a full-time exempt role working onsite at our Irvine, CA corporate location.

Essential Job Functions:

Strategic Campaign Management:

Design and implement quarterly integrated, multichannel marketing campaigns to boost brand awareness, engagement, and customer acquisition.

Utilize competitive analytics, market insights, and consumer trends to refine brand positioning, messaging, and creative outputs.

Patient Acquisition and Conversion Optimization:

Manage and optimize all aspects of digital marketing to meet and exceed budgetary goals.

Develop and refine marketing automation strategies to engage leads throughout the patient journey, ensuring our brands remain top of mind.

Conduct A/B testing on various campaign elements, manage Marketing Qualified Leads (MQLs), and oversee the seamless transition of leads to the admissions team.

Cross-Functional Leadership and

Collaboration:

Act as the primary liaison between divisional leadership and the marketing department, ensuring alignment and efficient communication.

Guide call center operations with strategic insights on call handling processes to maximize patient conversion rates.

Performance Analysis and Reporting:

Regularly analyze the performance across various media channels, making data-driven decisions to optimize strategies and improve cost-per-acquisition (CPA).

Prepare and present quarterly marketing business reviews that highlight key results, actionable insights, and recommendations for future marketing strategies.

Project and Resource Management:

Oversee the project management of website and landing page development, timely updates, and production of marketing collateral.

Collaborate closely with other marketing team members to ensure all digital campaigns are optimized for search engines, content and social media.

Develop and oversee comprehensive email marketing strategies that support customer acquisition and re-engagement.

Build, segment, and optimize email campaigns using advanced automation, personalization, and behavioral triggers.

Monitor, analyze, and report on email performance metrics to drive continuous optimization and improve conversion rates.

Maintain high deliverability standards and ensure consistent brand messaging.

This role requires a dynamic, results-oriented marketing professional who excels in a fast-paced environment, capable of juggling multiple projects while strategically driving brand growth and market penetration.

Knowledge, Education,

Experience:

Bachelor's degree in marketing , Communications, Public Relations, Advertising, or equivalent related experience.

7 + years’ experience in brand management, marketing , digital marketing, or marketing communications.

Extensive knowledge of email marketing platforms such as Hub Spot.

Consumer / DTC marketing background, preferably in the behavioral healthcare space , healthcare, or comparable regulated industry required.

Experience managing internal and external agencies.

Working knowledge of Marketing Automation platforms such as Sales Force Marketing Cloud , Marketo.

Discovery Behavioral Health seeks to build a diverse staff that is reflective of the patients we serve and the communities where we work. DBH encourages multiple perspectives, experiences, and strives to hire and retain a diverse workforce.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, or national origin.

Reference Number: 3260

City, State:
Irvine, CA

Employment Type:

Full-Time

Pay Range: $91,000.00 - $

Virtual:
No

Company:
Discovery Behavioral Health

Location:

DBH

We value our employees, which is why we provide ways to help their personal needs and professional growth