Digital Marketing Manager, Global Strategic Marketing; GSM

Digital Marketing Manager, Global Strategic Marketing (GSM)

Johnson & Johnson Med Tech is hiring a Digital Marketing Manager, Global Strategic Marketing (GSM) for its Aesthetic and Reconstruction Business, based in Irvine, CA.

SENIORITY LEVEL:
Not applicable.

EMPLOYMENT TYPE:

Full‑time.

Our purpose – to help patients on their journey to wellness – is driven by innovative technology in breast aesthetics. We seek a digitally fluent, commercially driven manager to lead global social/digital initiatives and sales‑enabled marketing for our B2B simulation software platform.

As a globally responsible role, you will drive adoption and integration of the software across regions, collaborating with local teams to adapt and align go‑to‑market strategies, messaging, and regulatory compliance worldwide. You will also support broader campaign and content initiatives, strengthen marketing automation, and stay at the forefront of digital trends, B2B and B2C innovations, and competitor activity.

• Manage digital platforms and channels, ensuring brand consistency and engagement.
• Support broader digital campaigns, content initiatives, and marketing automation efforts.
• Stay current on digital trends, B2B and B2C marketing innovations, and competitive activity.
• Develop, implement, and optimize multi‑channel marketing strategies to drive awareness, adoption, and sales of our B2B software.
• Refine product positioning, messaging, and sales materials to clearly communicate value across customer segments.
• Collaborate with internal teams and external partners to deliver high‑impact digital campaigns (paid, social, email, SEO, content, events).
• Oversee campaign budgets, timelines, and performance to ensure efficient delivery and measurable ROI.
• Partner closely with sales representatives to nurture leads, support calls and face‑to‑face meetings, and close deals through compelling storytelling and tailored materials.
• Create sales enablement tools, presentations, demos that empower the sales team and enhance customer understanding.
• Participate in strategic customer meetings, helping articulate software benefits and address inquiries.
• Track and analyze marketing and sales funnel metrics using analytics tools to inform campaign improvements and product engagement strategies.
• Build on existing reporting frameworks to better assess lead quality, conversion rates, and usage trends.
• Provide regular insights to leadership on campaign impact, sales enablement success, and recommendations for optimization.
• Support rollout of software and digital/social campaigns in new markets by assisting with regulatory, compliance, and localization requirements.
• Collaborate with regional teams to adapt messaging and materials for local market needs.
• Drive global governance by developing close relationships with global marketers.

• Bachelor’s degree required; advanced degree preferred.
• Minimum of 5 years relevant marketing experience; experience in surgical medical device marketing, aesthetic industry, and technology product launch/implementation preferred.
• Demonstrated success in product development marketing and downstream marketing, technology product launch/implementation, brand management and customer‑facing roles.
• Outstanding interpersonal skills, both verbal and written, with a track record of communicating ideas clearly, persuasively and effectively to diverse audiences.
• Shown ability to lead, develop, and foster strong customer relationships, ensuring alignment with business objectives and encouraging long‑term partnerships.
• Experience working efficiently with external agencies applying effective budget management.
• Demonstrated commercialization track record in launching new products across multiple global markets and developing launch strategies that drive product adoption and financial growth.

This position will be based out of Irvine, CA and may require up to 20% travel (domestic or international).

• Employees and/or eligible dependents may be eligible to participate in company-sponsored employee benefit programs: medical, dental, vision, life insurance, short‑ and long‑term disability, business…